You’re a musician – of course you want to record your music, make CDs, have an album release party, create new merchandise, and go on tour. Trouble is, you don’t have the cash on hand to make any of these things a reality. How can you raise the money to help fund your next music project? Read more.
Visit any music store and you can’t miss the posters — “Rock Star X proudly plays Company Y’s guitars.” Or crack nearly any music trade magazine and you’ll see ads with well-known players singing the praises of the instruments and tools of their choosing. Such are the most visible manifestations of sponsorships and artist endorsement deals, symbiotic relationships between companies and music creators who use, and help promote, their products. And while many artist endorsement deals may seem like the stuff of high-visibility, world-touring acts, they can be helpful tools for a wide range of indie musicians as well. Read more.
In nine months, Cheryl Engelhardt raised over $25,000 in fan donations to fund the production of her record One Up. It’s possible, but no one will give you a dime if your campaign is “I really really want to make a record – please give me money!” You need to create an opportunity for your fans that will inspire them to participate. Read more.