10 music promotion strategies you need to succeed
The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post
music publicity
Build Your Music Career One Small Success At A Time
By building off successes — even small ones — you can ladder up to achieve greater opportunities. Try these techniques to grow your music career. Read the post
Are you ready for Music PR?
Just because you’re excited to get the word out about your band, it doesn’t mean you’re ready to embark on a PR push. PR expert Ariel Hyatt gives some straight answers about what you need in place to make the most of a music PR campaign. Read the post.
What you need to get great music PR: Interview with Ariel Hyatt
Disc Makers Blog manager, Andre Calilhanna, sat down for a Zoom interview with Ariel Hyatt, founder of Cyber PR and author of the new book, The Ultimate Guide To Music Publicity. Read the post.
Writing an informational band bio — 9 tips
Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.
Tailor your music marketing campaigns for paid and earned media
To boost the effectiveness of your marketing, you need to understand the four different types of media channels. In this article, we explain how to make the most of paid and earned media to get the message out about your music. Read the post.
Tailor your music marketing campaigns for different types of media
To boost the effectiveness of your marketing, you need to understand the four different types of media channels. Each requires a different approach and in this article, we explain how to use the first two to get the message out about your music. Read the post.
10 ways to generate publicity as a musician
Publicity doesn’t “just happen” when you just release your music or do something newsworthy. Most stories in the media are promoted through publicity strategies done behind the scenes. Read the post.
To make money with music, make sure you’re easy to find
Making money with music through booking, licensing, and media opportunities can only happen if people know how to contact you. Follow this checklist so you don’t miss any money-making and publicity-generating opportunities. Read the post.
Why you should experiment with your music promotion
If some specific music promotion worked for you once, it will probably work again. But it won’t go beyond that — you won’t grow and you probably won’t be more successful. Read More.
Perfect your sales pitch if you want results
For years, my biggest challenge was getting a reply to the multitude of emails I wrote. I’ve since perfected my sales pitch so that 100 percent of the emails I send get a response. Read More.
8 Tips for Emailing Music Bloggers
When emailing music bloggers, there are a lot of factors that go into whether or not your emails get read. These best practices can improve your chances of getting noticed and taken seriously. Read More.
5 music promotion lessons we learned from (our song about) Star Wars
Not so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.
How to give a good interview
As a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.
How to launch a music publicity campaign
Most bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.