Give the Music Press What They Want

Girlie Action music publicist Music promotion in the Digital Age is all about speed. Websites are all in a big race to see who can get up the news story first, who can get up a new song or video from the hot artist, who can “break” an upcoming band first. (And fact-checking has in many cases gone out the window!) Most writers and editors have little time to talk to you about a band anymore. I can’t blame them, because of the amount that gets thrown at them every day, but the lack of feedback nowadays can be frustrating. Read more.

5 Tips for Approaching Music Blogs, Writers, and Other Music Press

Part of being a DIY artist is marketing yourself like an entrepreneur or small business owner. You’re presenting the brand of “You, Inc.,” comprised of all the unique things about your music and you as an artist. And while putting some tracks up on social media platforms like Facebook and MySpace – and your own website – is an important part of your marketing plan, you can’t just leave it at that and hope someone will simply stumble across your music.

An important part of your PR efforts as a DIY artist is to effectively present yourself to music blogs, podcasts, online music communities, websites, and magazines. It’s a given that if you’re at the stage where you’re ready to approach the music press, you should have at least two things: 1) a professional-sounding collection of your songs that represents you at your best; 2) tangible proof that you are playing regularly and working hard at providing an engaging experience for your fan base. Read more…