Bobby Borg talks to Freddy Nager, a former label executive and marketing pro, about the importance of networking and how to do it effectively — especially if you hate the idea of networking on its face. Read the post.
You have full control over who gets on your guest list, so use it to invite bookers, journalists, bloggers, music supervisors, and businesspeople you want to influence. Read the post.
Building relationships, knowing what a booking agent is looking for, and being prepared when you call can help you master booking your act. Read the post.
Growing your audience — and your revenue — boils down to getting to know the right people. Follow these musician networking tips to grow your connections and music career. Read the post.
If you need to collaborate with others to make your project come alive, when do you look locally and when do you search beyond? Here are some guidelines to help you decide when remote musical collaboration is right for your project. Read the post.
When I realized my latest recording project needed live strings to add the energy and timbre the song needed, I ended up collaborating with a cellist from Toronto, with stellar results. Read the post.
At different stages of your career, you may find yourself collaborating with musically inexperienced partners. These tips can help you engage in constructive communication with non-musical collaborators. Read the post.
Thanks to digital recording and high-speed Internet, it’s easier than ever to collaborate on recording projects with fellow musicians who may be across the city or across the world. Read More.
There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.
When you encounter difficult people – in the music business and elsewhere – it usually has everything to do with THEM and nothing to do with YOU. But sometimes, you still need to deal with the situation. Read More.
Here are 12 music PR tips to help you stimulate publicity, better communicate, and build good public relations with local press and your fans. Read More.
Touring is such a valuable learning and career opportunity. See the sights, play great shows, connect with industry, and make your fans feel special. Having a genuine attitude and hard-working ethos on the road can only lead to bigger, better opportunities. Read More.
The music business is constantly changing and evolving. Music conferences can offer an insider’s view on important trends, emerging technology, and who’s who in the music business. Read More.
Our April Disc Makers Twitter Chat focused on music promotion tips featuring Dave Kusek, teacher, author, music industry visionary, and founder of Berklee Online. See what Dave had to say in this #DMchat. Read more.
There is no single strategy to promote your music and grow your fan base. Your music promotion should resemble a gearbox with different strategies working together to raise awareness. Read more.