Seven traits of successful musicians
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
music networking
Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
Word-of-mouth marketing: What it is, and how to generate it
Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.
The services and skills you need to promote and grow your music career
In part three of our DIY music business series, you’ll learn to leverage key services and expertise to help you delegate promotion, sales, and marketing tasks so you can grow your music career. Read the post.
Don’t do it alone: Live music event roles
In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.
How to build a team of experts to support your DIY music career
Do-it-yourself doesn’t mean do-it-alone. Leverage key services and expertise and delegate important work so you can focus on things you are uniquely qualified for, like creating music. Read the post.
Advice for finding, keeping, and leaving a job in the music industry
Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.
To network effectively, become a great listener
Bobby Borg talks to Freddy Nager, a former label executive and marketing pro, about the importance of networking and how to do it effectively — especially if you hate the idea of networking on its face. Read the post.
Add influencers and music business contacts to your show’s guest list
You have full control over who gets on your guest list, so use it to invite bookers, journalists, bloggers, music supervisors, and businesspeople you want to influence. Read the post.
Conquer your phone phobia and book better gigs
Building relationships, knowing what a booking agent is looking for, and being prepared when you call can help you master booking your act. Read the post.
Musician networking tips: Grow your revenue and audience
Growing your audience — and your revenue — boils down to getting to know the right people. Follow these musician networking tips to grow your connections and music career. Read the post.
Are you ready for a remote musical collaboration?
If you need to collaborate with others to make your project come alive, when do you look locally and when do you search beyond? Here are some guidelines to help you decide when remote musical collaboration is right for your project. Read the post.
Remote music collaboration: How I got a live cello on my recording
When I realized my latest recording project needed live strings to add the energy and timbre the song needed, I ended up collaborating with a cellist from Toronto, with stellar results. Read the post.
Collaborating and communicating with non-musicians
At different stages of your career, you may find yourself collaborating with musically inexperienced partners. These tips can help you engage in constructive communication with non-musical collaborators. Read the post.
Remote music collaboration: Create great music with partners anywhere
Thanks to digital recording and high-speed Internet, it’s easier than ever to collaborate on recording projects with fellow musicians who may be across the city or across the world. Read More.