Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.
By identifying and researching artists who are similar to you but have gotten more coverage and promotion, you’ll learn exactly where to focus your own music marketing efforts. Read the post.
Indie music maverick Chris Robley walks us through the process of building an audience by giving away free CDs — while making money in the process. Read the post.
You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.
Maximizing the amount of money you bring in from patronage and crowdfunding is all about setting up enticing rewards and smart support levels. Follow these tips to boost the revenue you bring in. Read the post.
These tips can minimize headaches and maximize success when it comes to connecting with your audience and growing your mailing list at your shows. Read the post.
There are so many ways to promote your music and career, which is empowering — and confusing. Which are the most valuable services for the budding indie artist? Read the post.
Making money with music through booking, licensing, and media opportunities can only happen if people know how to contact you. Follow this checklist so you don’t miss any money-making and publicity-generating opportunities. Read the post.
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.
Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.
By investing the time in your mobile music marketing now, you’re setting up your brand for the future. Your fans are already on mobile, so what are you waiting for? Read the post.
Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.
Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.
I Fight Dragons has been selling music on custom USB drives for years with notable success. Here are some tips from Brian Mazzaferri on how to make the most of the venture. Read the post.