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music marketing

band bio

Writing an informational band bio — 9 tips

May 6, 2021May 7, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.

Patreon rewards

Reward recipes for Patreon

May 4, 2021May 4, 2021 Randy Chertkow and Jason Feehan

To attract and keep your patronage supporters and grow your recurring monthly revenue, vary your Patreon rewards for your various tiers of support. Read the post.

patronage platform

How to promote your patronage platform and boost monthly music revenue

April 21, 2021April 21, 2021 Randy Chertkow and Jason Feehan

The key to promoting your patronage page — and generating recurring subscription fees each month — hinges on producing exclusive content for your fans … and following these proven techniques. Read the post.

making money with Patreon

8 steps to making money with Patreon

April 7, 2021April 21, 2021 Randy Chertkow and Jason Feehan

Rather than depend on live events or streaming, why not create consistent monthly income through patronage? To get started and maximize the amount of money you can make, follow these critical steps. Read the post.

subscription revenue

Subscription revenue and patronage can build your music career

March 17, 2021March 17, 2021 Randy Chertkow and Jason Feehan

Music income can be hard to depend on, so your best bet is to get direct support from your fans using tools like patronage, where you get subscription revenue every month and your fans get music and rewards. Read the post.

music lessons

Ready to start teaching music lessons?

February 17, 2021February 17, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.

word-of-mouth marketing

Word-of-mouth marketing: What it is, and how to generate it

January 28, 2021January 29, 2021 Bobby Borg

Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021March 30, 2022 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

money with your music

10 posts to help you make more money with your music

December 18, 2020December 18, 2020 Randy Chertkow and Jason Feehan

As 2021 approaches, we’re sharing the Top 10 articles of 2020 that Randy Chertkow and Jason Feehan, AKA the “Music Money Guys,” contributed with a focus on making money with your music. Read the post.

music release strategy

My overnight success was 15 years in the making

November 10, 2020November 10, 2020 Carter Fox

With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.

promoting a Spotify playlist

Promoting a Spotify playlist with Instagram Stories ads

October 2, 2020May 3, 2022 Brian Hazard

Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.

music career bets

How to advance your music career by taking little bets

September 29, 2020October 20, 2020 Randy Chertkow and Jason Feehan

Building your music career shouldn’t require you to put yourself in debt. Use these three strategies to create affordable experiments to launch your act and your career. Read the post.

Color theory free CD

How to promote a “Free CD” offer (and find fans and profit, too!)

September 1, 2020September 1, 2020 Brian Hazard

A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.

sell 1,000 CDs

How to sell 1,000 CDs in ten weeks

August 14, 2020October 11, 2021 Brian Hazard

Brian Hazard sold 1,000 CDs in ten weeks using a “free CD plus shipping and handling” offer. He also made over $3,500. Here’s a detailed look at how he did it. Read the post.

music marketing campaigns

Tailor your music marketing campaigns for paid and earned media

August 7, 2020October 11, 2021 Randy Chertkow and Jason Feehan

To boost the effectiveness of your marketing, you need to understand the four different types of media channels. In this article, we explain how to make the most of paid and earned media to get the message out about your music. Read the post.

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