Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
On Episode 214 of the CLIMB podcast, Johnny Dwinell makes the argument that, whether you know it or not, you’re in the media business, and you need to invest in that aspect of your music career. Read the post.
Don’t get stuck in a rut while you’re stuck at home. Do something productive for your music career every day and let your fans hear from you. Here are some ideas to get you started. Read the post.
While we’re navigating the current stay-at-home lifestyle — which means a moratorium on most everything that goes along with being an active musician — there are a number of activities you can engage in to help advance your music career. Read the post.
In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.
Preparing to produce a podcast to build your brand and promote your music? This post can help you think through some of the basics of creation and promotion. Read the post.
While many of us around the world are stuck indoors, you can spread some joy by putting on streaming concerts and releasing videos — all from your home. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
Writing about yourself and your music can be more difficult than you’d think. These pointers will get you on track to craft the words that match your music. Read the post.
Here are 10 posts from the Randy Chertkow and Jason Feehan (AKA The Music Money Guys) that will help you make more money with your music in 2020. Read the post.
Kick 2020 off right by making achievable goals and plans now. Use this list to help you decide where to put your time and energy to set music goals for 2020 and make it your best music year ever. Read the post.
Publicity doesn’t “just happen” when you just release your music or do something newsworthy. Most stories in the media are promoted through publicity strategies done behind the scenes. Read the post.
Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
Read the post.
Your social media provides more than a platform to reach your fans with new music, there are many ways to make money — and these income sources can start with your very first follower. Read the post.
Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.