You aren’t qualified to judge your music
When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.
music marketing strategy
5 tips to make your mobile music marketing sing
By investing the time in your mobile music marketing now, you’re setting up your brand for the future. Your fans are already on mobile, so what are you waiting for? Read the post.
How to expand your music audience in three easy steps
Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.
Marketing music? Where is the traffic coming from?
Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.
A new release strategy for a new music economy
Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.
Developing your YouTube marketing strategy
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
Vlogging For Musicians: Setup and staging
Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.
Vlogging For Musicians: The equipment you’ll need
For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.
Free music promotion strategies you should try
Creative, free music promotion tactics can be just as effective as your musical creativity when it comes to success as an independent musician. Read More.
Crowdfunding 2.0: from project funding to career planning
Patreon offers artists with a following a path to a sustainable, recurring income through its platform, ushering in the era of crowdfunding 2.0. Read more.
Crowdfunding for Musicians: #DMchat Recap
For the February edition of our Disc Makers Twitter chat (#DMchat), we asked composer, singer-songwriter, and music business/branding consultant Cheryl B. Engelhardt for some crowdfunding tips for musicians. This post contains a selection of questions and answers from our discussion. Read more.
Crowdfunding success is a process, not a fluke
My methodical and logical ways of working at my music career don’t account for “fluke.” I quantify everything. I even have an 8-step process for writing emails. Inspiration, luck, coincidence, and fate, are all concepts I dismiss, claiming that really we have the power to create exactly what we want, with the help of a few key tools. Read more.
5 music promotion lessons we learned from (our song about) Star Wars
Not so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.
Crowdfunding for musicians: tips, tactics, and trends
We’ve been covering the topics and trends of crowdfunding for musicians for years. Here’s a collection of posts that tackle topics spanning settling on a platform, setting goals and timelines, pricing rewards, and a whole lot more. Check out these posts, and keep coming back, we’ll keep adding new content. Read more.
Defining your vision and your music marketing plan [Video]
Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.