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music marketing strategy

Facebook marketing

Don’t tie all your music marketing to Facebook

November 5, 2019November 6, 2019 Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.

crowdfunding campaigns

Choosing the right rewards for patronage and crowdfunding campaigns

April 3, 2019April 4, 2019 Randy Chertkow and Jason Feehan

Maximizing the amount of money you bring in from patronage and crowdfunding is all about setting up enticing rewards and smart support levels. Follow these tips to boost the revenue you bring in. Read the post.

promote your music

Using apps to promote your music

February 22, 2019March 16, 2019 Izaak Crook

There are so many ways to promote your music and career, which is empowering — and confusing. Which are the most valuable services for the budding indie artist? Read the post.

judge your music

You aren’t qualified to judge your music

January 25, 2019January 25, 2019 Randy Chertkow and Jason Feehan

When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.

A musician working on their mobile music marketing campaign.

5 tips to make your mobile music marketing sing

July 17, 2018October 12, 2018 Izaak Crook

By investing the time in your mobile music marketing now, you’re setting up your brand for the future. Your fans are already on mobile, so what are you waiting for? Read the post.

expand your music audience

How to expand your music audience in three easy steps

June 29, 2018June 29, 2018 Johnny Dwinell

Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.

marketing music

Marketing music? Where is the traffic coming from?

December 22, 2017September 12, 2018 Johnny Dwinell and Brent Baxter

Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.

new music economy – megan slankard on stage

A new release strategy for a new music economy

August 12, 2017October 18, 2017 Keith Hatschek

Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.

YouTube marketing strategy

Developing your YouTube marketing strategy

December 5, 2016April 24, 2017 Johnny Dwinell

In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.

vlogging for musicians

Vlogging For Musicians: Setup and staging

October 17, 2016October 18, 2016 Greg Savage

Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.

vlogging for musicians

Vlogging For Musicians: The equipment you’ll need

October 11, 2016October 12, 2016 Greg Savage

For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.

free music promotion

Free music promotion strategies you should try

August 9, 2016December 12, 2019 John Morabito

Creative, free music promotion tactics can be just as effective as your musical creativity when it comes to success as an independent musician. Read More.

crowdfunding 2.0

Crowdfunding 2.0: from project funding to career planning

April 26, 2016May 2, 2016 Keith Hatschek

Patreon offers artists with a following a path to a sustainable, recurring income through its platform, ushering in the era of crowdfunding 2.0. Read more.

Cheryl B. Engelhardt

Crowdfunding for Musicians: #DMchat Recap

February 25, 2016May 6, 2016 Lucy Briggs

For the February edition of our Disc Makers Twitter chat (#DMchat), we asked composer, singer-songwriter, and music business/branding consultant Cheryl B. Engelhardt for some crowdfunding tips for musicians. This post contains a selection of questions and answers from our discussion. Read more.

Crowdfunding success process

Crowdfunding success is a process, not a fluke

February 3, 2016June 14, 2017 Cheryl B. Engelhardt

My methodical and logical ways of working at my music career don’t account for “fluke.” I quantify everything. I even have an 8-step process for writing emails. Inspiration, luck, coincidence, and fate, are all concepts I dismiss, claiming that really we have the power to create exactly what we want, with the help of a few key tools. Read more.

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