Creative advice for your next music videos
Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.
music marketing strategies
5 tips to make your mobile music marketing sing
By investing the time in your mobile music marketing now, you’re setting up your brand for the future. Your fans are already on mobile, so what are you waiting for? Read the post.
Create an exclusive club of fan-brand evangelists
Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.
Produce music videos that get attention
With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.
Lead generation and music marketing
Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.
Broadcasting live gigs – platforms for music broadcasts reviewed
Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.
Why you should experiment with your music promotion
If some specific music promotion worked for you once, it will probably work again. But it won’t go beyond that — you won’t grow and you probably won’t be more successful. Read More.
The musician’s guide to content marketing
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
5 ways to grow your email list
Compared to other promotion tools – like social media, where most of your posts can get lost in the feed never to be seen again – email gives you a much better chance of actually communicating with your fans. Read More.
Getting started with Instagram Live
Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.
Facebook Live broadcast: Our case study show and its aftermath
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Live streaming your show: A Facebook Live case study
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
Music marketing strategies for indie musicians
In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.
Permission marketing and the new music business
Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.
10 tips for creating persuasive music marketing content
Direct marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.