The album release in the streaming era
In today’s streaming era, while music promotion should launch a new album release, your music is always “on the shelf” and lightning can strike long after it first hits the marketplace. Read the post
music marketing strategies
10 music promotion strategies you need to succeed
The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post
Build Your Music Career One Small Success At A Time
By building off successes — even small ones — you can ladder up to achieve greater opportunities. Try these techniques to grow your music career. Read the post
Are you ready for Music PR?
Just because you’re excited to get the word out about your band, it doesn’t mean you’re ready to embark on a PR push. PR expert Ariel Hyatt gives some straight answers about what you need in place to make the most of a music PR campaign. Read the post.
Is your music marketing working?
Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
Your #1 job as a music artist? Create demand for your music.
There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.
What you need to get great music PR: Interview with Ariel Hyatt
Disc Makers Blog manager, Andre Calilhanna, sat down for a Zoom interview with Ariel Hyatt, founder of Cyber PR and author of the new book, The Ultimate Guide To Music Publicity. Read the post.
Promoting your music on social media: It’s all about you
Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.
Writing an informational band bio — 9 tips
Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.
Why you should set a date for your music release (and make it a Friday)
There’s a reason why you should set your music release for a Friday. It’s not just a random day — there’s method behind the madness. Read the post.
Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
Word-of-mouth marketing: What it is, and how to generate it
Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
10 posts to help you make more money with your music
As 2021 approaches, we’re sharing the Top 10 articles of 2020 that Randy Chertkow and Jason Feehan, AKA the “Music Money Guys,” contributed with a focus on making money with your music. Read the post.
My overnight success was 15 years in the making
With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.