Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.
In this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.
Even in this age of information overload, falsehoods and myths about today’s music business are prevalent. Let’s make one thing clear: if you want to achieve your music career goals, you had better focus on the realities of the business of music. Here are five truths all musicians should understand if you want to get ahead. Read more.
Everybody has goals, or at least thinks they have goals. Only a handful of people are actually making an active effort to get clarity on what they really want and then go after those things in a deliberate way. Once you get clear on your music career goals, it will completely change how you approach your music career and will open you up to new opportunities for success. Your goals can change and will change, because you will change during your process of going after them. Read more.
"Goal" is such a ridiculous word. It’s a word that, once you put it in place, you automatically create its inverse: the possibility of failing to achieve it. The prospect of failure can be so scary that it becomes impossible to take action towards achieving your goal, and thus, the downwards cycle of mediocrity and spinning the wheels begins! Read more.