Seven traits of successful musicians
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
music goal
Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
It’s the perfect year to produce an album this February!
We’re still in various stages of lockdown, so this February, why not sign up for the RPM Challenge or February Album Writing Month and create an entire album of new music in 28 days? Read the post.
Make your music easy to license for TV, ads, and film
To license your music, you need to understand the role of the music supervisor as well as how to prep your music. Follow these steps to increase your chances of getting your music licensed. Read the post.
“Ladder up” and connect your music to something big
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
You need a music marketing plan
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Overcoming obstacles with creativity, drive, and talent
Blind musician and motivational speaker Joey Stuckey is proof that following the four pillars of success can help you overcome whatever obstacles are in your way. Read the post.
Need a creative spark? Create an album in 29 days!
Nothing spurs creativity like a deadline. Get your songwriting started by signing up for the RPM Challenge or February Album Writing Month and create an entire album in the month of February. Read the post.
Set goals for 2020 and plan for a year filled with music (and money)
Kick 2020 off right by making achievable goals and plans now. Use this list to help you decide where to put your time and energy to set music goals for 2020 and make it your best music year ever. Read the post.
How to unlock dozens of revenue streams from one song
Your one song can create dozens of hidden revenue streams. Make more income from the fans and musicians who want access to your source tracks, stems, sounds, and more. Read the post.
Define your persona, find your voice, and build your artist brand
You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.
Writing a business plan for your music career
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
You aren’t qualified to judge your music
When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.
Budgeting for your recording session
Dealing with money may be the most unexciting aspect of tracking your project in a studio, but budgeting for your recording session can go a long way to achieving success. Read the post.
Finding the balance between creativity and business
Balancing creativity and business can seem like a tall order, but it’s not only possible, it’s actually very advantageous to approach business from a creative perspective. Read the post.