Musical gifts are not meant to be kept to ourselves, which means at some point you’re going to have to deal with connecting with your audience: AKA the consumers of your musical product. Read more.
With six words, “Not everyone wants to be an entrepreneur,” Alina Simone gives voice to a nagging feeling many musicians and songwriters have. Sure, the social media platforms and music promotion tools available to any musician today form an impressive array of conduits to share your music, reach out to new audiences, and establish your “brand.” But what about the shy artist who is not comfortable displaying her entire life to the world? Read more.
Investing your time, talent, and emotional capital by sharing what you find compelling can help to not only build an audience for you and your own music, it can help you better define your brand. And these days, aside from the music itself, branding may be the most important element in determining who makes a living in music and who continues as an infrequently paid music hobbyist. Read more.
MTV Research released a report that explains how Millennials expect “zero distance” from the artists they like, an effect reportedly caused by social media. Millennials crave “constant access” to artists, want the artist to act like a friend, and expect an artist to be constantly accessible via social media. But don’t expect to sell your music to this group. Only 28% of the people surveyed had bought music within the past month. Read more.