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music branding

Build your brand identity with the right band name

February 4, 2015February 6, 2015 Bobby Borg

Finding the right band nameNaming your band is an important consideration in the endeavor of building your brand. If you’re just forming your new act, it’s not too early to recognize that your name is what will typically be stamped on all of your products as well as your websites, business cards, bass drum heads, and cases. Read more.

Indie artists Sad Robot discuss marketing and music branding

November 26, 2014November 26, 2014 Lucy Briggs

indie artist music branding LA-based band Sad Robot recently wowed the judges at Los Angeles Music Network’s LAMN Jam and walked away with the grand prize. Shortly afterward we caught up with them and gained some insight on their opinions on marketing and branding, performing and touring, and the importance of attending industry events. Read more.

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