How to fail as an indie music artist (in 7 easy steps)
Music success is fine for some, but if you really want to fail at this whole indie music thing, here’s a sure-fire recipe to achieve that goal. Read the post.
merch table
How to make a superfan in 90 seconds
Here’s my real-life story of how an artist I like took 90 seconds and converted me into a superfan. Read the post.
Merch strategies for your live streams
While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.
You need to sell merch — here’s why
Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
Read the post.
The importance of merch for today’s working musician
Being blind hasn’t stopped Joey Stuckey from living a life of intention, joy, and music-making. He also helps design and sell his merch, which is a big part of his revenue stream as an indie artist. Read the post.
How to make more money at your merch table
Your merch table, along with the stage, is the place in the music venue representing you and your music. It’s also a key source of income, so it’s worth planning it out so you can make it easy for your fans to buy from you. Read the post.
Pricing merch for sales and profit
While pricing merch competitively is important, it’s just one piece of the puzzle. There are a number of other factors to consider if you want merch to be really profitable. Read More.
From your brand to your fans: Making music merch work for you
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
Your live show is the best music marketing tool – just follow the numbers
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
I spent $0 at your show. Here’s why.
Don’t miss an opportunity to build a superfan relationship by blowing it at the merch table. Read More.