DVDs and CDs by Direct Mail: Smart, Cost-Effective, and Surprisingly Sticky

With a multitude of available media channels, you might find yourself casting about for the best way to reach customers with your latest product announcements, sales info, promotions, educational pieces, and marketing collateral. On the surface, it might seem as though online media advertising always offers the best bet for driving customers to your products and services. But, according to some very compelling surveys recently, there are significant benefits to direct mail delivery of DVDs or CDs – in terms of both cost and impact. Read more…