Study Shows Prospects Prefer Discs

According to a study sponsored by the Direct Marketing Association and DiscMail Direct (as reported by Direct Marketing News), 91% of respondents said they would rather open a mailer that contains a DVD or CD than one without. The study, released at the DMA 2010 Conference & Exhibition in San Francisco, also found that three-quarters (73%) of the 800+ respondents said they played the discs they received in the mail on their computer. Read more…