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marketing strategy

music lessons

Ready to start teaching music lessons?

February 17, 2021February 17, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.

word-of-mouth marketing

Word-of-mouth marketing: What it is, and how to generate it

January 28, 2021January 29, 2021 Bobby Borg

Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.

money with your music

10 posts to help you make more money with your music

December 18, 2020December 18, 2020 Randy Chertkow and Jason Feehan

As 2021 approaches, we’re sharing the Top 10 articles of 2020 that Randy Chertkow and Jason Feehan, AKA the “Music Money Guys,” contributed with a focus on making money with your music. Read the post.

music release strategy

My overnight success was 15 years in the making

November 10, 2020November 10, 2020 Carter Fox

With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.

promoting a Spotify playlist

Promoting a Spotify playlist with Instagram Stories ads

October 2, 2020January 12, 2021 Brian Hazard

Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.

music career bets

How to advance your music career by taking little bets

September 29, 2020October 20, 2020 Randy Chertkow and Jason Feehan

Building your music career shouldn’t require you to put yourself in debt. Use these three strategies to create affordable experiments to launch your act and your career. Read the post.

record release

Your 2020 album release calendar: A step-by-step guide to recording, releasing, and promoting an album in 90 days

September 21, 2020October 27, 2020 Tony van Veen

Here’s a step-by step guide to releasing and promoting an album in time for the holiday. Follow all these steps and your release will be significantly more successful than if you just launch it into the wild without planning. Read the post.

Color theory free CD

How to promote a “Free CD” offer (and find fans and profit, too!)

September 1, 2020September 1, 2020 Brian Hazard

A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.

sell 1,000 CDs

How to sell 1,000 CDs in ten weeks

August 14, 2020September 21, 2020 Brian Hazard

Brian Hazard sold 1,000 CDs in ten weeks using a “free CD plus shipping and handling” offer. He also made over $3,500. Here’s a detailed look at how he did it. Read the post.

music marketing campaigns

Tailor your music marketing campaigns for paid and earned media

August 7, 2020August 7, 2020 Randy Chertkow and Jason Feehan

To boost the effectiveness of your marketing, you need to understand the four different types of media channels. In this article, we explain how to make the most of paid and earned media to get the message out about your music. Read the post.

music marketing

Tailor your music marketing campaigns for different types of media

July 28, 2020August 7, 2020 Randy Chertkow and Jason Feehan

To boost the effectiveness of your marketing, you need to understand the four different types of media channels. Each requires a different approach and in this article, we explain how to use the first two to get the message out about your music. Read the post.

grow your fanbase

Using niches to grow your fanbase

July 13, 2020July 13, 2020 Randy Chertkow and Jason Feehan

To build or grow your following and help others discover your music, you should target niches. To market this effectively, you need to know your target niche’s culture and the type of entertainment they love. Read the post.

music marketing plan

You need a music marketing plan

June 26, 2020June 26, 2020 Bobby Borg

Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.

music career

Don’t fade away during the pandemic

May 20, 2020May 20, 2020 Tony van Veen

Don’t get stuck in a rut while you’re stuck at home. Do something productive for your music career every day and let your fans hear from you. Here are some ideas to get you started. Read the post.

job in the music industry

Advice for finding, keeping, and leaving a job in the music industry

May 13, 2020May 13, 2020 Bobby Borg

Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.

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