Frustrated because your distributor isn’t doing enough to promote your music? The problem isn’t your distributor, it’s your expectations and understanding of who is responsible for driving demand for your product. Read the post.
Here’s my real-life story of how an artist I like took 90 seconds and converted me into a superfan. Read the post.
Video and video streaming creates more options to get your music videos played than ever before. Make video content and open these opportunities for your music. Read the post.
Television is more within reach than most people are aware, especially with shows in local markets. Once you get coverage, you can use it to open more doors and opportunities. Read the post.
From music aggregators to streaming platforms, music influencers to your artist website, music discovery starts with a plan. Read the post.
Third-party websites — including blogs, music review sites, and even non-music sites — can help people discover your music. Target these sites to get coverage and grow your audience. Read the post.
Stepping outside of your comfort zone, by definition, makes you uncomfortable. But you might need to try something new to find success in your music career. Read the post.
Podcasts offer opportunities to get your music played. But the best ones to submit music to aren’t necessarily music-related podcasts, which get buried with submissions. Read the post
There are downsides to being an independent artist, but there are so many incredible advantages, as well. We look at the pros and cons of signing a record deal versus staying independent. Read the post
In today’s streaming era, while music promotion should launch a new album release, your music is always “on the shelf” and lightning can strike long after it first hits the marketplace. Read the post
The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post
By building off successes — even small ones — you can ladder up to achieve greater opportunities. Try these techniques to grow your music career. Read the post
Just because you’re excited to get the word out about your band, it doesn’t mean you’re ready to embark on a PR push. PR expert Ariel Hyatt gives some straight answers about what you need in place to make the most of a music PR campaign. Read the post.
Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.