There are downsides to being an independent artist, but there are so many incredible advantages, as well. We look at the pros and cons of signing a record deal versus staying independent. Read the post
In today’s streaming era, while music promotion should launch a new album release, your music is always “on the shelf” and lightning can strike long after it first hits the marketplace. Read the post
The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post
By building off successes — even small ones — you can ladder up to achieve greater opportunities. Try these techniques to grow your music career. Read the post
Just because you’re excited to get the word out about your band, it doesn’t mean you’re ready to embark on a PR push. PR expert Ariel Hyatt gives some straight answers about what you need in place to make the most of a music PR campaign. Read the post.
Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.
Disc Makers Blog manager, Andre Calilhanna, sat down for a Zoom interview with Ariel Hyatt, founder of Cyber PR and author of the new book, The Ultimate Guide To Music Publicity. Read the post.
You don’t need professional experience or equipment to take photos your fans will love. This musician’s guide to Instagram gives you tips to get you started on the popular platform. Read More.
Besides providing basic information, a great poster, flyer, or postcard sells a benefit and triggers a buying action. These design tips can help you streamline the process and serve as a checklist for the information to include. Read More.
Great music photography is essential for your press kit and promotional efforts, but having your artist photos at your fingertips and ready to go might help get you promo opportunities you weren’t expecting. Read more.
Your headshot is the first impression many new fans and the press will get of you. If the headshot just totally sucks or doesn’t successfully convey your brand, you lose out on so many opportunities right from the beginning. And when you’re trying to make your way in this industry, you simply can’t afford to miss even one opportunity. Having your photo taken can be stressful – I know how that goes – but if you follow some of these simple tips (as well as be flat-out determined that you won’t rest until it’s right), you’re bound to end up happy with the end result. Read more.
I really wanted to use Google+ to reach out to other musicians, because I just thought it would really be cool to start conversations with them and build a global network. So, I started an “open-mic” hangout and invited other musicians so we could share our music. It has built a real community, and I really would refer to that as the biggest mark I’ve made on the platform. I’ve played shows with musicians I’ve never met in person. And now I know that if I ever have the money to do a European or world tour, I have friends to gig swap with. Read more.
Consistent artist branding is key to a successful music marketing strategy. We’ve got tips on branding yourself in your bio and all your marketing. Read more.>