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Fan funding takes the risk out of a risky business

Fan funding minimizes your risk Fan funding through direct-to-fan platforms puts you in the driver’s seat and enables you to make proactive decisions at every turn. No longer do you have to wait until after your album releases to see how fans will respond to it, who’s going to buy it and – gulp – if you will in fact be able to tackle the surmounting debt you’ve accrued in the process of recording, producing, mixing, mastering, marketing, and distributing. Read more.

Lose The Wrap When You Give Your CD Away

CD sales vs. giveawaysIf you give someone your disc at a show all they should have to do while driving home is remember they have it and with one hand on the wheel slide the disc out from it’s case and pop it into their CD player (you don’t want to cause them an accident do you?). The same goes for the journalists getting your disc in the mail. They see five discs on their desk. four are shrink wrapped and one is not. Which disc do you think they’re going to start with? Read more.

Countdown to Your Album

stopwatchIt’s easier than ever to release your music to the world. And there is now a wealth of online services that will help you promote, distribute, and share your music. But even though musicians can release material whenever they want – and many fans are happy with the idea that they can download singles – the press, fans, radio stations, podcasts, and even digital distribution stores still ask the same question: “When’s your next album coming out?” Read more…