Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.
While it might be impossible to play EVERY style of music there is, you can gain confidence, experience, and new ideas playing in musical genres outside of your regular routine. Read the post.
If you won’t respect somebody’s art enough to pay for it, what makes you think you deserve the same in return? Read the post.
Growing your audience — and your revenue — boils down to getting to know the right people. Follow these musician networking tips to grow your connections and music career. Read the post.
This post is excerpted from The CLIMB podcast, Episode #125, “Seven Things Every Lyricist Should Know.” Realizing these points has really helped me in my songwriting career. This is more mindset stuff, so this will be helpful no matter what you do. Read the post.
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.
Growth as a musician requires a practical approach, which can include the use of programs and apps to help organize and incentivize deliberate practice sessions. Read the post.
To achieve success in your music career, you have to employ strategy and tactics. Trouble is, many music artists don’t really understand the distinction. This post helps clear things up. Read the post.
At different stages of your career, you may find yourself collaborating with musically inexperienced partners. These tips can help you engage in constructive communication with non-musical collaborators. Read the post.
As an independent musician, you own a small business — and it’s time you realized it. To stop failing at music, you need to be a smart CEO. Read the post.
Balancing creativity and business can seem like a tall order, but it’s not only possible, it’s actually very advantageous to approach business from a creative perspective. Read the post.
Not all these songwriting tips deal with the minutes and hours you’ll spend with your instrument in your hand, but that’s partly the point… your life outside your music studio should be rich and inspiring so that the music you create is too. Read the post.