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long music career

music lessons

Ready to start teaching music lessons?

February 17, 2021February 17, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021January 26, 2021 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

grow your music career

The services and skills you need to promote and grow your music career

November 24, 2020December 10, 2020 Randy Chertkow and Jason Feehan

In part three of our DIY music business series, you’ll learn to leverage key services and expertise to help you delegate promotion, sales, and marketing tasks so you can grow your music career. Read the post.

live music event

Don’t do it alone: Live music event roles

November 12, 2020December 10, 2020 Randy Chertkow and Jason Feehan

In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.

music career advice

How to manage a crisis: Music career advice

November 6, 2020November 6, 2020 Bobby Borg

Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.

music career

How to build a team of experts to support your DIY music career

October 28, 2020December 10, 2020 Randy Chertkow and Jason Feehan

Do-it-yourself doesn’t mean do-it-alone. Leverage key services and expertise and delegate important work so you can focus on things you are uniquely qualified for, like creating music. Read the post.

branding for musicians

“Ladder up” and connect your music to something big

July 17, 2020July 17, 2020 Bobby Borg

Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.

music marketing plan

You need a music marketing plan

June 26, 2020June 26, 2020 Bobby Borg

Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.

job in the music industry

Advice for finding, keeping, and leaving a job in the music industry

May 13, 2020May 13, 2020 Bobby Borg

Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.

style of music

The case for playing every style of music

October 23, 2019October 23, 2019 Michael Gallant

While it might be impossible to play EVERY style of music there is, you can gain confidence, experience, and new ideas playing in musical genres outside of your regular routine. Read the post.

justify piracy

When musicians justify piracy

August 20, 2019August 20, 2019 Wade Sutton

If you won’t respect somebody’s art enough to pay for it, what makes you think you deserve the same in return? Read the post.

musician networking

Musician networking tips: Grow your revenue and audience

April 17, 2019October 28, 2020 Randy Chertkow and Jason Feehan

Growing your audience — and your revenue — boils down to getting to know the right people. Follow these musician networking tips to grow your connections and music career. Read the post.

lyricist

Seven Things Every Lyricist Should Know

March 6, 2019December 10, 2019 Johnny Dwinell and Brent Baxter

This post is excerpted from The CLIMB podcast, Episode #125, “Seven Things Every Lyricist Should Know.” Realizing these points has really helped me in my songwriting career. This is more mindset stuff, so this will be helpful no matter what you do. Read the post.

business plan

Writing a business plan for your music career

January 31, 2019May 17, 2020 Chris Huff

For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.

judge your music

You aren’t qualified to judge your music

January 25, 2019January 25, 2019 Randy Chertkow and Jason Feehan

When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.

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