13 questions to ask a potential band member
Musician, author, educator, and music industry consultant Bobby Borg talks about the things you want to learn about someone when you’re looking for new band members. Read the post.
long music career
What is your vision for your music career?
Musician, author, educator, and music industry consultant Bobby Borg explains why a vision statement is the start of a serious marketing plan. Read the post.
You’re an indie artist — do you need legal protection?
When music becomes more than just a pastime and you set out to write, play, and release music, it’s time to consider steps you should take to protect yourself. Read the post.
Are you ready to hire a music manager?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about personal music managers and reviews what managers do, when to look for one, and where to look. Read the post.
Can you trust anyone in the music biz?
Let’s face it, most emerging artists are inexperienced in the ways of the music biz and can’t always identify a fraudster from a legitimate resource. Here are 11 things you can do to avoid getting ripped off. Read the post.
Seven traits of successful musicians
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
The services and skills you need to promote and grow your music career
In part three of our DIY music business series, you’ll learn to leverage key services and expertise to help you delegate promotion, sales, and marketing tasks so you can grow your music career. Read the post.
Don’t do it alone: Live music event roles
In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.
How to manage a crisis: Music career advice
Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.
How to build a team of experts to support your DIY music career
Do-it-yourself doesn’t mean do-it-alone. Leverage key services and expertise and delegate important work so you can focus on things you are uniquely qualified for, like creating music. Read the post.
“Ladder up” and connect your music to something big
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
You need a music marketing plan
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Advice for finding, keeping, and leaving a job in the music industry
Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.