Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
long music career
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
The services and skills you need to promote and grow your music career
In part three of our DIY music business series, you’ll learn to leverage key services and expertise to help you delegate promotion, sales, and marketing tasks so you can grow your music career. Read the post.
Don’t do it alone: Live music event roles
In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.
How to manage a crisis: Music career advice
Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.
How to build a team of experts to support your DIY music career
Do-it-yourself doesn’t mean do-it-alone. Leverage key services and expertise and delegate important work so you can focus on things you are uniquely qualified for, like creating music. Read the post.
“Ladder up” and connect your music to something big
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
You need a music marketing plan
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Advice for finding, keeping, and leaving a job in the music industry
Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.
The case for playing every style of music
While it might be impossible to play EVERY style of music there is, you can gain confidence, experience, and new ideas playing in musical genres outside of your regular routine. Read the post.
When musicians justify piracy
If you won’t respect somebody’s art enough to pay for it, what makes you think you deserve the same in return? Read the post.
Musician networking tips: Grow your revenue and audience
Growing your audience — and your revenue — boils down to getting to know the right people. Follow these musician networking tips to grow your connections and music career. Read the post.
Seven Things Every Lyricist Should Know
This post is excerpted from The CLIMB podcast, Episode #125, “Seven Things Every Lyricist Should Know.” Realizing these points has really helped me in my songwriting career. This is more mindset stuff, so this will be helpful no matter what you do. Read the post.
Writing a business plan for your music career
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
You aren’t qualified to judge your music
When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.