Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
In part three of our DIY music business series, you’ll learn to leverage key services and expertise to help you delegate promotion, sales, and marketing tasks so you can grow your music career. Read the post.
In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.
Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.
Do-it-yourself doesn’t mean do-it-alone. Leverage key services and expertise and delegate important work so you can focus on things you are uniquely qualified for, like creating music. Read the post.
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.
While it might be impossible to play EVERY style of music there is, you can gain confidence, experience, and new ideas playing in musical genres outside of your regular routine. Read the post.
If you won’t respect somebody’s art enough to pay for it, what makes you think you deserve the same in return? Read the post.
Growing your audience — and your revenue — boils down to getting to know the right people. Follow these musician networking tips to grow your connections and music career. Read the post.
This post is excerpted from The CLIMB podcast, Episode #125, “Seven Things Every Lyricist Should Know.” Realizing these points has really helped me in my songwriting career. This is more mindset stuff, so this will be helpful no matter what you do. Read the post.
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
When it comes to being a music artist, your job is to be creative and productive and release lots of music. Let the marketplace and your fans judge your music. Read the post.