Think about everything you hand to your customers. If you’re a store, you have bags or boxes. Even if you’re a service company, you probably leave envelopes, folders, and even pens with your potential customers.

Every single thing that you give to your prospects is an opportunity to get your company’s name in front of them again and again, either because they leave an envelope on their desk and notice your logo every time they look at it, or because they’re using the pen you gave them with your logo on it. Read more…