You need to sell merch — here’s why
Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
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live music audience
How to make more money at your merch table
Your merch table, along with the stage, is the place in the music venue representing you and your music. It’s also a key source of income, so it’s worth planning it out so you can make it easy for your fans to buy from you. Read the post.
Tips for growing your mailing list at the gig
These tips can minimize headaches and maximize success when it comes to connecting with your audience and growing your mailing list at your shows. Read the post.
Broadcasting live gigs – platforms for music broadcasts reviewed
Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.
Five fixes to improve your chances for success as a singer/songwriter
If you want success as a singer/songwriter, I already know these five things need to be addressed without even seeing your show. Read More.
Pricing merch for sales and profit
While pricing merch competitively is important, it’s just one piece of the puzzle. There are a number of other factors to consider if you want merch to be really profitable. Read More.
Facebook Live broadcast: Our case study show and its aftermath
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Live streaming your show: A Facebook Live case study
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
From your brand to your fans: Making music merch work for you
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
Your live show is the best music marketing tool – just follow the numbers
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Use visual and musical cues to lead your audience
Your audience wants to respond, they just don’t know what you want them to do – they don’t know what’s going through your head when you’re on the stage – so you have to use verbal, visual, and musical cues to lead them where you want them to go. Read More.
Seven ways to captivate a live music audience with your first song
Your first song needs energy – but not too much, and not too little. That’s how we like to meet people, after all. Unfortunately, a lot of artists start a live performance with an overwhelming intro, then blaze through their first few songs without stopping or giving the audience a chance to respond. The result: the artist has no idea what the audience thinks of them. Not a good way to start a relationship. Read more.
Working the Crowd… Offstage
Before he goes on to play, Tony Bennett walks out and greets audience members in the foyer and thanks people profusely for coming to see his show. Outreach like that is really admirable. It shows appreciation and really creates a bond with audience members. I’m in favor of that approach with more of a human touch, not having the star being tucked away and untouchable. Read more.