Music success stories don’t happen overnight. To keep you on a long term path towards reaching your goals as a musician, you should have several ways to gauge your progress. I call them key performance indicators (KPIs), and they provide a way to measure your performance and the growth of your music career and music marketing efforts. Read more.
Music licensing is a very lucrative business with no shortage of placement opportunities. As an independent music creator, you have the ability capitalize, but you have to be organized, flexible, patient, and willing to cater to the market’s needs. This is a different ball game when compared to creating music for an artist. Here’s some tips to help you better prepare yourself for licensing. Read more.
Three common music licenses are the master, sync, and blanket license, but before we get into these music licenses, let me explain what licensing is. Licensing music is the act of giving a third party the right to use your material. That’s all it is. Whether you do this for free or fee is up to you and whatever you decide to negotiate. Read more.
The new definition of artist development hinges on emerging artists consciously establishing a career plan and then implementing that plan over time in order to accomplish a series of ever more ambitious goals. To learn more and get practical advice, I spoke with Catherine “SupaCat” Enny, CEO and founder of Guerrilla Management. Catherine established her management credentials when a then-unknown band she produced and managed named Kyuss broke out on the strength of her production and business acumen. Read more.
Songwriters – or more correctly, copyright holders – have always been compensated for the use of their songs, whether it was via traditional radio or new streaming services. With the rise of more and more new outlets for music consumption, master rights are an essential asset to leverage for artists and labels to earn money. Read more.
Who are the buyers for your original music? The short answer is they are incredibly diverse, and include everything from video game production companies to late night TV variety shows. And while the enormous range of buyers is encouraging, they mainly operate in a closed loop of industry contacts, so gaining access can be difficult. That why knowing the ground rules and how value is perceived by the buyers is crucial before attempting to break in to the loop. Read more.
When striving to understand how the music licensing business operates, one key fact is that the music licensing marketplace determines value on a daily basis. What this means is that to make any money licensing your music, your songs must have value in the eyes of the marketplace. The following qualities will help determine a piece of music’s relative licensing value. Read more.
To develop an adequate understanding of the path to earning money with your original music, four essential areas make up the key foundational knowledge, and we’ll explore them in three posts. In this first post, we’ll look at the different copyrights and the basic blueprint for how revenue is generated by licensing your music. Part two will address creating value and earning income through licensed music. In part three, we’ll explore the diversity of buyers for original music, and the all-important connections you will need to develop to begin to make money from your original music. Read more.
Music publishing has its lore and legends. The story of Michael Jackson coming to own the rights to The Beatles’ catalog is high on the list. It started when Jackson contributed to McCartney’s Pipes Of Pan album, when McCartney opened Jackson’s eyes to the notion of song copyrights as an investment. Read more.
Some people want to fill the world with silly love songs … and what’s wrong with that? If you’re planning to use a previously written composition in your efforts, though, you may want to ask: “What constitutes a public domain composition?” Read More.
Finding the right soundtrack for your video production can be a challenge and confusing. With the right direction and a better understanding of the process, giving your video production a happy and musically appropriate ending is easier than you may think. With all the work that goes into shooting and editing a video, constructing the perfect soundtrack may be the last thing on your mind. However, when the time comes to add that depth, flavoring and ambience to your scenes through music, you may find yourself without many options. Not to worry! Read more…