Music isn’t going anywhere – we dance to it, graduate to it, and get married to it. But the music industry will continue to change and grow. Part 2 includes predictions for the music industry related to artist branding, live performances, and new products that might evolve for musical artists. Read more.
After witnessing how quickly new technology has changed the music business in just the past five years, it’s a safe bet that no one can know for sure what awaits the music industry in the near future. Still these predictions for the music industry by leading industry professionals are interesting, insightful, and inspiring. Read more.
Not so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.
Everyone wants to know how to make a little extra cash with their music, and music licensing is an appealing option for many independent musicians. There are measurable differences between the different levels of music libraries – finding the ones for you depends on your experience and business model. Read more.
Game composer Tom Salta and music publisher Jake Versluis advise hooking up with a quality music publisher if you can – or making a strong pitch directly to game-makers if you can’t – but how do you approach either sort of party and get taken seriously? Here’s advice on how to pitch your music for video games. Read more.
While you may find success placing music in smaller-scale video games, music publisher Jake Versluis (Director of A&R Creative for Position Music) says you need a long-term plan, a big-time work ethic, and really great music to land your work in the big-league titles. Read more.
When it comes to licensing music, most indie artists shoot for the holy trinity of film, TV, and commercials — but an entirely different market for licensing music has blown wide open: video games. Armed with the right knowledge, high-quality tracks, persistence, and a little luck, indie artists can begin to tap into this market. Read more.
In the broadest sense, a music publisher looks for music initially like an A&R rep at a label would. We’re searching for the best talent. We do differ in one significant way: talent alone can sometimes entice an A&R rep to sign an artist. With music publishers, that is rarely the case. Read more.
A music supervisor’s job is to find, place, and link music with multimedia based projects that need outside music. In order to become a music supervisor you must be knowledgeable about music licensing, have a grasp on the different industries that are in need of music, and possess excellent networking skills. Read more.
With every industry comes a set of terms that is specific to that field; the music business is no different. Check out this quick list of compiled definitions and music business terminology so you can learn to speak the language of the music industry. Read more.
Working with partners when songwriting is inherently collaborative and is often how great songs get written. Plus – for musicians, songwriters, and producers – the music creation process is usually the most enjoyable. But how do you split up the music publishing pie when it comes down to business? Read more.
Music success stories don’t happen overnight. To keep you on a long term path towards reaching your goals as a musician, you should have several ways to gauge your progress. I call them key performance indicators (KPIs), and they provide a way to measure your performance and the growth of your music career and music marketing efforts. Read more.
Music licensing is a very lucrative business with no shortage of placement opportunities. As an independent music creator, you have the ability capitalize, but you have to be organized, flexible, patient, and willing to cater to the market’s needs. This is a different ball game when compared to creating music for an artist. Here’s some tips to help you better prepare yourself for licensing. Read more.
Three common music licenses are the master, sync, and blanket license, but before we get into these music licenses, let me explain what licensing is. Licensing music is the act of giving a third party the right to use your material. That’s all it is. Whether you do this for free or fee is up to you and whatever you decide to negotiate. Read more.
The new definition of artist development hinges on emerging artists consciously establishing a career plan and then implementing that plan over time in order to accomplish a series of ever more ambitious goals. To learn more and get practical advice, I spoke with Catherine “SupaCat” Enny, CEO and founder of Guerrilla Management. Catherine established her management credentials when a then-unknown band she produced and managed named Kyuss broke out on the strength of her production and business acumen. Read more.