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johnny dwinell

Top 40

How Spotify blew up the “Top 40” and made it the top 43,000

October 6, 2020October 6, 2020 Johnny Dwinell and Brent Baxter

In the continuing democratization of the music industry, Spotify and other streaming sites are spreading the wealth as more artists are getting their share of the pie every year. Read the post.

songwriting

Songwriting Dos and Don’ts

May 4, 2020November 10, 2020 Johnny Dwinell and Brent Baxter

A recent “Play For a Publisher” event featured Stacey Willbur, VP of Publishing and A&R for Full Circle Music sharing her feedback about 10 songs that were selected to be showcased. Read the post.

songwriting advice

Songwriting advice: Cry when you write, dance when you produce

February 19, 2020March 26, 2020 Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter lean on some sage songwriting advice Brent got from veteran songwriter Ralph Murphy: deliver a positive tempo. Read the post.

Facebook marketing

Don’t tie all your music marketing to Facebook

November 5, 2019November 6, 2019 Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.

vocal coach

What do you want from a vocal coach?

October 1, 2019October 1, 2019 Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter interview Salt Lake City-based A-list vocal coach Mindy Pack to discuss vocal health, vocal technique, and various critical topics that relate to improving your vocals. Read the post.

songs are great

Stop saying your songs are “great”

September 11, 2019September 11, 2019 Johnny Dwinell and Brent Baxter

If the market decides your songs are forgettable, then guess what? Your songs are forgettable. If the market, the listeners, decides that your new album is not worth their time… they’re right. They get to decide if your songs are great. Read the post.

copyright my song

Should I copyright my song?

April 24, 2019March 24, 2020 Johnny Dwinell and Brent Baxter

Per the Copyright Act of 1976, as soon as your song is in a fixed form, you own the copyright. So usually what people are talking about is registering the copyright when they ask, “Should I copyright my song?” Read the post.

lyricist

Seven Things Every Lyricist Should Know

March 6, 2019December 10, 2019 Johnny Dwinell and Brent Baxter

This post is excerpted from The CLIMB podcast, Episode #125, “Seven Things Every Lyricist Should Know.” Realizing these points has really helped me in my songwriting career. This is more mindset stuff, so this will be helpful no matter what you do. Read the post.

stop failing at music

Stop failing at music (and be a smart CEO)

July 27, 2018July 27, 2018 Johnny Dwinell

As an independent musician, you own a small business — and it’s time you realized it. To stop failing at music, you need to be a smart CEO. Read the post.

expand your music audience

How to expand your music audience in three easy steps

June 29, 2018June 29, 2018 Johnny Dwinell

Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.

authentic artist

Being an authentic artist — Jason Wilkes’ journey to find himself

May 16, 2018August 21, 2018 Johnny Dwinell and Brent Baxter

How did Jason Wilkes — AKA “Wilkes” — go from a Christian band in Cedartown, Georgia all the way to becoming a fan favorite on The Voice? And what surprising revelation did it take him 17 years to discover? Read the post.

Working on being creative is a good way to make headway with new projects.

You need to work at being creative (creativity is NOT a talent)

March 27, 2018July 16, 2019 Johnny Dwinell

Being creative is not an innate ability that you either have or you don’t. Creativity is not, in and of itself, a talent. Creativity is not related to IQ. Creativity is a way of operating. Read More.

Facebook songwriting groups

How to make the most of Facebook songwriting groups (or, stop ruining Facebook!)

March 8, 2018August 21, 2018 Johnny Dwinell and Brent Baxter

Brent Baxter and Johnny Dwinell discuss strategies on how to behave as a member of Facebook songwriting groups. Excerpted from The CLIMB podcast, “STOP Ruining Facebook and Your Career.” Read More.

marketing music

Marketing music? Where is the traffic coming from?

December 22, 2017September 12, 2018 Johnny Dwinell and Brent Baxter

Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.

Career as a musician

The cure for your career as a musician (even if you didn’t know you needed it)

August 22, 2017August 22, 2017 Johnny Dwinell

Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.

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