Music in video games is not limited to the standard rock, rap, and EDM. Check out these examples of diverse music found in popular games. Nearly any flavor of high-quality, well-produced music has a shot at finding a home in some sort of video game. Here are just a few examples. Read more.
When it comes to licensing music, most indie artists shoot for the holy trinity of film, TV, and commercials — but an entirely different market for licensing music has blown wide open: video games. Armed with the right knowledge, high-quality tracks, persistence, and a little luck, indie artists can begin to tap into this market. Read more.
Today, a typical jingle is only part of advertising music content. You will also hear underscores, or music created specifically for the video. You may also recognize a favorite song, or discover a new band to like in the thirty seconds that an iPod ad plays, or hear a cool rendition of a favorite old tune. As long as it’s memorable, musical, and arcs the same way the story of the ad arcs, you’ve got yourself some ad music. In this article, I am going to focus on the process of creating new music (either an underscore or a jingle) for an ad. Read more.
Updated July 2017. Crafting words and music for the sole purpose of selling a product can be lucrative and creatively challenging, but how do you make the jump from indie songwriter to trusted messenger of a company’s brand? Read more.