Take a really good look at yourself and your act and find those qualities you may have wanted to hide in the past thinking no one would like or you might have been embarrassed to show, or be, or write about. Audiences want to see something interesting, be a part of something new and exciting. The media is looking for something exciting to share with their audiences. So find your unique qualities and talk about them, let them shine, and let them propel you above the crowds of other performers. Do something interesting… uniquify yourself! Read more.
I was just working on an article comparing some out-of-the-box promotion ideas; the ones that were successes and the ones that were failures. The thing is, I couldn’t think of a single “failure.” And it’s not because I think I’m some huge indie music success. It’s simple: When we’re still trying, we never fail. Read more.
As a musician I wake up every day and say, “What am I going to do today that will push my music career forward?” The worst feeling is when I can’t answer that question. Like now. I’m at a point where I feel like I’ve reached out to all of my music industry contacts, tapped out my fans, and done everything I can think of doing. I know there is more to be done and I don’t know what it is, and I’ve reached some creative/career exhaustion that’s making me not want to do anything, anyway. Long story short: I’m stuck. Read more.
When you focus on productivity rather than creativity, your art and your business suffers because your whole reason for doing the business, expressing and sharing your creativity, loses its momentum and drive. Productivity metrics such as how many CDs you have sold, how many gigs are booked, how many Facebook fans you have, or how many tweets you’ve tweeted can leave you feeling out of sorts and divorced from your artistic self. Read more.
Independent artists ARE more empowered today than ever before, but at what cost? There are followers and there are leaders, and when it comes to making a career out of music these days, being a leader has become a matter of survival. The tech boom, along with the slow strangulation/metamorphosis of many record labels into black holes for intellectual property, has left independent artists with a plethora of tools to produce, promote, and release better products on their own, while simultaneously releasing them into a mire of audience and market over-saturation. Read More.
Indie bands, take note: last week, CD Baby announced a new CD distribution partnership with Alliance Entertainment, the largest wholesale distributor of audio, video, and software home entertainment in the United States. Read more.
The united state of independent music is thriving big time, and we have the numbers to back it up. CD Baby put together this infographic to highlight some of the key figures from 2011. Highlights include nearly $42 million paid out to musicians, close to 4 million songs distributed, and over 61,000 new albums and almost 30,000 new singles added in 2011. Check out the infographic for more details.