How to make a superfan in 90 seconds
Here’s my real-life story of how an artist I like took 90 seconds and converted me into a superfan. Read the post.
independent music artists
The real reason you’re not seeing streaming revenue
Let me tell you a little secret… the reason you’re not seeing streaming revenue is because no one is discovering your recordings. Read the post.
Sell your CDs online: Stake a tent at Bandcamp
Ready to start selling CDs and merch online? Bandcamp offers a customizable solution with the independent musician in mind. Read the post.
There’s a CD revival in the making
CD sales are up for the first time in over a decade, and we take a dive into the DIY market to explore the details of what’s being hailed as a CD revival. Read the post.
Don’t stand in the way of your own music success
Stepping outside of your comfort zone, by definition, makes you uncomfortable. But you might need to try something new to find success in your music career. Read the post.
Tony’s 2021 recap and 2022 predictions for the music industry
Let’s take a look back at the year in review and go out on a limb for what could happen in 2022. We’re in unpredictable territory, but there are encouraging trends in the music industry. Read the post
Your #1 job as a music artist? Create demand for your music.
There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.
Promoting your music on social media: It’s all about you
Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.
You’re an indie artist — do you need legal protection?
When music becomes more than just a pastime and you set out to write, play, and release music, it’s time to consider steps you should take to protect yourself. Read the post.
Can you trust anyone in the music biz?
Let’s face it, most emerging artists are inexperienced in the ways of the music biz and can’t always identify a fraudster from a legitimate resource. Here are 11 things you can do to avoid getting ripped off. Read the post.
Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music? Read the post.
Word-of-mouth marketing: What it is, and how to generate it
Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
Free music promotion strategies you should try
Creative, free music promotion tactics can be just as effective as your musical creativity when it comes to success as an independent musician. Read More.
Some things I wish I’d known before making an album
In life, and when making an album, things happen. The more you understand about the process and the more detail-focused you are, the better your chances for success. So here are some things I wish I had been told before I started putting together an album’s worth of material to be pressed and distributed. Read the post.