Using Google Plus To Build A Global Music Audience and Community

I really wanted to use Google+ to reach out to other musicians, because I just thought it would really be cool to start conversations with them and build a global network. So, I started an “open-mic” hangout and invited other musicians so we could share our music. It has built a real community, and I really would refer to that as the biggest mark I’ve made on the platform. I’ve played shows with musicians I’ve never met in person. And now I know that if I ever have the money to do a European or world tour, I have friends to gig swap with. Read more.

A Musician’s Guide to Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving a website’s search engine ranking, usually without the use of paid advertising. For any serious band or business, SEO is a critical element in building and maintaining an effective and engaging online presence. It’s a part of doing business online and, as a musician, it’s a strategy that can enhance the promotion of your music to old and new fans alike. Read more.