Updated June 2020. Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read the post.
In our second social media review, we dive into a few “niche” social media platforms. Though many of them have significantly fewer users than Facebook or Twitter, each can play a critical role in effective branding, marketing, and fan engagement for independent musicians. You could find more engaged followers here than you will on Twitter or YouTube. Read more.
I really wanted to use Google+ to reach out to other musicians, because I just thought it would really be cool to start conversations with them and build a global network. So, I started an “open-mic” hangout and invited other musicians so we could share our music. It has built a real community, and I really would refer to that as the biggest mark I’ve made on the platform. I’ve played shows with musicians I’ve never met in person. And now I know that if I ever have the money to do a European or world tour, I have friends to gig swap with. Read more.
Search engine optimization (SEO) is the process of improving a website’s search engine ranking, usually without the use of paid advertising. For any serious band or business, SEO is a critical element in building and maintaining an effective and engaging online presence. It’s a part of doing business online and, as a musician, it’s a strategy that can enhance the promotion of your music to old and new fans alike. Read more.