Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.
It takes more than just great songs and great performances to get people excited about your music career, especially when you’re just starting out or you want attention in a competitive city like Los Angeles, New York, or Nashville. A musical artist must produce a live show experience that excites the audience and reinforces its brand. Read more.
In this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.
Even in this age of information overload, falsehoods and myths about today’s music business are prevalent. Let’s make one thing clear: if you want to achieve your music career goals, you had better focus on the realities of the business of music. Here are five truths all musicians should understand if you want to get ahead. Read more.
Updated February 2019. Becoming a great musician isn’t easy, but avoiding these mistakes will increase your odds for success. Read the post.
Dreams are not goals. A goal must be written down and have a date by which you intend to complete it. For example, pitching your original songs to four music supervisors within the next 30 days is an attainable goal, since you have complete control over whether or not you can achieve this goal. Read more.
If you don’t stand for something, you can fall for anything. Success starts with a vision – and a vision statement. A vision statement is a declaration of where you’d like your career to be in seven to ten years down the road. With this defined and in place, it’s far easier to map out the directions for how you’re going to get to your desired destination. Read more.
The blog at Venture Harbour posted advice from 30 people in the music industry for aspiring entrepreneurs. Of course, most everything included translates to building a music career and is definitely worth a read. Echoes’ Andre Calilhanna is among those polled, and his insights are to "continually re-prioritize." Read more.
Recognize success for what it is. You know by now that in order to achieve your goals, you need to define them and write them out. But the road to satisfaction in any endeavor not only requires goal setting, it requires you break things down into smaller goals and objectives in pursuit of the big one. After all, if you have a music career and want to play Madison Square Garden one day, you’ll need to set up some road marks along the way to keep you on target. Read more.
"Goal" is such a ridiculous word. It’s a word that, once you put it in place, you automatically create its inverse: the possibility of failing to achieve it. The prospect of failure can be so scary that it becomes impossible to take action towards achieving your goal, and thus, the downwards cycle of mediocrity and spinning the wheels begins! Read more.
In any aspect of your personal or professional life, setting goals is an empowering way to set the stage for success. In regard to your music, taking the time to visualize your goals can help you pave a personal roadmap for defining and achieving success with your career, whether you consider music your hobby or you are making a living out of it full-time. Read more.