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goals and objectives

vision statement

What is your vision for your music career?

July 4, 2021July 4, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg explains why a vision statement is the start of a serious marketing plan. Read the post.

successful musicians

Seven traits of successful musicians

March 30, 2021March 30, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.

music lessons

Ready to start teaching music lessons?

February 17, 2021February 17, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.

music marketing plan

You need a music marketing plan

June 26, 2020June 26, 2020 Bobby Borg

Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.

overcoming obstacles

Overcoming obstacles with creativity, drive, and talent

March 17, 2020March 18, 2020 Lee Purcell

Blind musician and motivational speaker Joey Stuckey is proof that following the four pillars of success can help you overcome whatever obstacles are in your way. Read the post.

songs are great

Stop saying your songs are “great”

September 11, 2019September 11, 2019 Johnny Dwinell and Brent Baxter

If the market decides your songs are forgettable, then guess what? Your songs are forgettable. If the market, the listeners, decides that your new album is not worth their time… they’re right. They get to decide if your songs are great. Read the post.

artist brand

Define your persona, find your voice, and build your artist brand

May 1, 2019July 5, 2022 Randy Chertkow and Jason Feehan

You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.

business plan

Writing a business plan for your music career

January 31, 2019November 14, 2022 Chris Huff

For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.

strategy and tactics

Strategy and tactics in your music career

September 18, 2018November 6, 2018 Wade Sutton

To achieve success in your music career, you have to employ strategy and tactics. Trouble is, many music artists don’t really understand the distinction. This post helps clear things up. Read the post.

recording session

Budgeting for your recording session

July 19, 2018July 19, 2018 Michael Gallant

Dealing with money may be the most unexciting aspect of tracking your project in a studio, but budgeting for your recording session can go a long way to achieving success. Read the post.

artistic voice

The hard part: Discovering your artistic voice

June 5, 2018June 5, 2018 Chris Huff

All work, when properly evaluated and processed, is a learning experience and just another step in the life-long journey of discovering and deepening your own artistic voice. Read the post.

music project

Ready to launch a music project? Do these four things first!

May 9, 2018May 8, 2018 Dave Kusek

Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.

learn about the music business

Want a career in music? Work hard, stay positive, and learn about the music business.

April 2, 2018December 10, 2018 Scott McCormick

If you’re serious about carving out a career in music, you need to learn about the music business. The “Mentoring for the Modern Musician” team can help. Read the post.

Facebook songwriting groups

How to make the most of Facebook songwriting groups (or, stop ruining Facebook!)

March 8, 2018August 21, 2018 Johnny Dwinell and Brent Baxter

Brent Baxter and Johnny Dwinell discuss strategies on how to behave as a member of Facebook songwriting groups. Excerpted from The CLIMB podcast, “STOP Ruining Facebook and Your Career.” Read More.

hear more yes

Hear More “Yes” in 2018

January 30, 2018January 30, 2018 Dave Kusek

A new year always brings new potential and new opportunities, but the first step is knowing exactly what you’re aiming for. Here are a few things you can do to start hearing a lot more “yes” in 2018. Read More.

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