Use a SWOT analysis to focus your music marketing
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
goals and objectives
Finish your music projects, don’t wait for “perfect”
Whatever you’re setting out to accomplish, the best thing you can do for your career is finish your music projects and bring your ideas through to completion. Read More.
How do you know when it’s time to quit your day job?
“When should I quit my day job and do music full-time?” It really is the $1,000,000 question, isn’t it? We’ll help you find the answer. Read More.
Want happiness in your music career? It’s never too late to learn.
You’ll love Jewel’s story because it’s incredibly inspiring. You might also hate it, because it will leave you with zero excuses in your pursuit to find happiness in your music career. Read More.
Will this gig help you reach your music career goals?
When working toward your music career goals, the big question I want to focus on is: “How do I know if a gig is worth playing?” Read More.
Your music will be judged by the market – but only if you get it there
The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.
Refine the quality of your questions to find success in music
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
Work to find your artistic voice
To find your authenticity, your true artistic voice, you have to explore and create – and be patient. As an artist, your job is to practice without expectation. Read More.
Working in music IS a “real job”
This personal story from music consultant Wade Sutton reaffirms what you know but may need to hear again: working in music can be a real and gratifying job. Read More.
Your musical talent isn’t enough (to make it in the music business)
Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.
How to stay sane and lower your stress as an independent music artist
The perks of life as an independent music artist can be bountiful – but every silver lining has a cloud. Knowing how to manage stress can be just as important to your music career as your skills as a musician. Read More.
Are you an organic musical artist? That depends on your definition.
Being an organic musical artist doesn’t mean you shouldn’t cultivate an image and market yourself. You need to identify your “known unknowns,” create an artistic lane, and rethink your definition of “organic.” Read more.
15 music marketing mistakes indie artists make
Reaching fans is certainly easier in the digital age, but that doesn’t mean marketing is easy. Indie artists need to follow some basic marketing tenets if you want to make the most of your marketing efforts. Here are 15 of the biggest music marketing mistakes indie artists make. Read more.
Build a story that someone will want to invest in
Spinning your wheels is not the recipe for a sustainable music career. Build a story that someone will want to invest in. Pay attention to the business details. Don’t wake up 10 years from now just to realize that you’ve been spinning your wheels when you could have been making real progress. Read more.
Burned out? Maybe it’s time to pause and refill the well.
Whatever the circumstances, we all get burned out. In that fatigued state, it’s easy to think that this is the end. We might as well apply for that job at the shoe store now and sell the guitars on Craigslist. Our minds will give us 1,001 reasons not to do something, and especially will attempt to kick us when we are down. Read more.