What is your vision for your music career?
Musician, author, educator, and music industry consultant Bobby Borg explains why a vision statement is the start of a serious marketing plan. Read the post.
goals and objectives
Seven traits of successful musicians
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
You need a music marketing plan
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Overcoming obstacles with creativity, drive, and talent
Blind musician and motivational speaker Joey Stuckey is proof that following the four pillars of success can help you overcome whatever obstacles are in your way. Read the post.
Stop saying your songs are “great”
If the market decides your songs are forgettable, then guess what? Your songs are forgettable. If the market, the listeners, decides that your new album is not worth their time… they’re right. They get to decide if your songs are great. Read the post.
Define your persona, find your voice, and build your artist brand
You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.
Writing a business plan for your music career
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
Strategy and tactics in your music career
To achieve success in your music career, you have to employ strategy and tactics. Trouble is, many music artists don’t really understand the distinction. This post helps clear things up. Read the post.
Budgeting for your recording session
Dealing with money may be the most unexciting aspect of tracking your project in a studio, but budgeting for your recording session can go a long way to achieving success. Read the post.
The hard part: Discovering your artistic voice
All work, when properly evaluated and processed, is a learning experience and just another step in the life-long journey of discovering and deepening your own artistic voice. Read the post.
Ready to launch a music project? Do these four things first!
Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.
Want a career in music? Work hard, stay positive, and learn about the music business.
If you’re serious about carving out a career in music, you need to learn about the music business. The “Mentoring for the Modern Musician” team can help. Read the post.
How to make the most of Facebook songwriting groups (or, stop ruining Facebook!)
Brent Baxter and Johnny Dwinell discuss strategies on how to behave as a member of Facebook songwriting groups. Excerpted from The CLIMB podcast, “STOP Ruining Facebook and Your Career.” Read More.
Hear More “Yes” in 2018
A new year always brings new potential and new opportunities, but the first step is knowing exactly what you’re aiming for. Here are a few things you can do to start hearing a lot more “yes” in 2018. Read More.