Musician, author, educator, and music industry consultant Bobby Borg explains why a vision statement is the start of a serious marketing plan. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Blind musician and motivational speaker Joey Stuckey is proof that following the four pillars of success can help you overcome whatever obstacles are in your way. Read the post.
If the market decides your songs are forgettable, then guess what? Your songs are forgettable. If the market, the listeners, decides that your new album is not worth their time… they’re right. They get to decide if your songs are great. Read the post.
You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
To achieve success in your music career, you have to employ strategy and tactics. Trouble is, many music artists don’t really understand the distinction. This post helps clear things up. Read the post.
Dealing with money may be the most unexciting aspect of tracking your project in a studio, but budgeting for your recording session can go a long way to achieving success. Read the post.
All work, when properly evaluated and processed, is a learning experience and just another step in the life-long journey of discovering and deepening your own artistic voice. Read the post.
Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.
If you’re serious about carving out a career in music, you need to learn about the music business. The “Mentoring for the Modern Musician” team can help. Read the post.
Brent Baxter and Johnny Dwinell discuss strategies on how to behave as a member of Facebook songwriting groups. Excerpted from The CLIMB podcast, “STOP Ruining Facebook and Your Career.” Read More.
A new year always brings new potential and new opportunities, but the first step is knowing exactly what you’re aiming for. Here are a few things you can do to start hearing a lot more “yes” in 2018. Read More.