Getting signed to a major label is a dream come true, right? Well, there are definite advantages, but your chances of career success are somewhere way south of guaranteed. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg outlines three important traits you need to have to make it as a musician. Read the post.
There are downsides to being an independent artist, but there are so many incredible advantages, as well. We look at the pros and cons of signing a record deal versus staying independent. Read the post
Just because you’re excited to get the word out about your band, it doesn’t mean you’re ready to embark on a PR push. PR expert Ariel Hyatt gives some straight answers about what you need in place to make the most of a music PR campaign. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg talks with Barry Squire about how to submit, research and conduct yourself when you’re trying to land a big audition and get the gig. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg talks about the things you want to learn about someone when you’re looking for new band members. Read the post.
There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.
Disc Makers Blog manager, Andre Calilhanna, sat down for a Zoom interview with Ariel Hyatt, founder of Cyber PR and author of the new book, The Ultimate Guide To Music Publicity. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg explains why a vision statement is the start of a serious marketing plan. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Blind musician and motivational speaker Joey Stuckey is proof that following the four pillars of success can help you overcome whatever obstacles are in your way. Read the post.
If the market decides your songs are forgettable, then guess what? Your songs are forgettable. If the market, the listeners, decides that your new album is not worth their time… they’re right. They get to decide if your songs are great. Read the post.
You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.