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goal setting

get the gig

How to get the gig: Submission, research, and audition tips

August 19, 2021August 19, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg talks with Barry Squire about how to submit, research and conduct yourself when you’re trying to land a big audition and get the gig. Read the post.

band member

13 questions to ask a potential band member

July 26, 2021July 26, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg talks about the things you want to learn about someone when you’re looking for new band members. Read the post.

successful musicians

Seven traits of successful musicians

March 30, 2021March 30, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.

music lessons

Ready to start teaching music lessons?

February 17, 2021February 17, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.

music marketing plan

You need a music marketing plan

June 26, 2020June 26, 2020 Bobby Borg

Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.

business plan

Writing a business plan for your music career

January 31, 2019November 14, 2022 Chris Huff

For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.

creativity and business

Finding the balance between creativity and business

July 6, 2018July 8, 2018 Dave Kusek

Balancing creativity and business can seem like a tall order, but it’s not only possible, it’s actually very advantageous to approach business from a creative perspective. Read the post.

music project

Ready to launch a music project? Do these four things first!

May 9, 2018May 8, 2018 Dave Kusek

Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.

hear more yes

Hear More “Yes” in 2018

January 30, 2018January 30, 2018 Dave Kusek

A new year always brings new potential and new opportunities, but the first step is knowing exactly what you’re aiming for. Here are a few things you can do to start hearing a lot more “yes” in 2018. Read More.

music full time

Are you ready to quit your day job and do music full time?

December 14, 2017December 14, 2017 Dave Kusek

I’ve seen so many musicians go from working day jobs to making a comfortable living off their music full time. But if you’re making this big transition, you owe it to yourself to acknowledge the reality of it all. Read More.

independent music artist

How to stay sane and lower your stress as an independent music artist

October 6, 2016October 6, 2016 Michael Gallant

The perks of life as an independent music artist can be bountiful – but every silver lining has a cloud. Knowing how to manage stress can be just as important to your music career as your skills as a musician. Read More.

build a sustainable music career

Build a story that someone will want to invest in

December 21, 2015March 28, 2016 Matt Urmy

Spinning your wheels is not the recipe for a sustainable music career. Build a story that someone will want to invest in. Pay attention to the business details. Don’t wake up 10 years from now just to realize that you’ve been spinning your wheels when you could have been making real progress. Read more.

long music career

Burned out? Maybe it’s time to pause and refill the well.

December 17, 2015March 28, 2016 Chris Huff

Whatever the circumstances, we all get burned out. In that fatigued state, it’s easy to think that this is the end. We might as well apply for that job at the shoe store now and sell the guitars on Craigslist. Our minds will give us 1,001 reasons not to do something, and especially will attempt to kick us when we are down. Read more.

band meetings

8 tips for holding band meetings that don’t suck

December 3, 2015March 8, 2017 Bobby Borg

You’ve heard it before, “it’s called the music business for a reason,” and one good business practice that can help you meet your music career goals is holding effective band meetings. To ensure your meetings go smoothly, check out the following eight easy-to-execute tips. Read more.

todays music industry

Five truths about today’s music industry

March 31, 2015March 15, 2016 Bobby Borg

Even in this age of information overload, falsehoods and myths about today’s music business are prevalent. Let’s make one thing clear: if you want to achieve your music career goals, you had better focus on the realities of the business of music. Here are five truths all musicians should understand if you want to get ahead. Read more.

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