Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
For all the creativity needed to sustain a career in music, having a business plan is one way to stay grounded, define your goals, and keep you reaching for the stars. Read the post.
Balancing creativity and business can seem like a tall order, but it’s not only possible, it’s actually very advantageous to approach business from a creative perspective. Read the post.
Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.
A new year always brings new potential and new opportunities, but the first step is knowing exactly what you’re aiming for. Here are a few things you can do to start hearing a lot more “yes” in 2018. Read More.
I’ve seen so many musicians go from working day jobs to making a comfortable living off their music full time. But if you’re making this big transition, you owe it to yourself to acknowledge the reality of it all. Read More.
The perks of life as an independent music artist can be bountiful – but every silver lining has a cloud. Knowing how to manage stress can be just as important to your music career as your skills as a musician. Read More.
Spinning your wheels is not the recipe for a sustainable music career. Build a story that someone will want to invest in. Pay attention to the business details. Don’t wake up 10 years from now just to realize that you’ve been spinning your wheels when you could have been making real progress. Read more.
Whatever the circumstances, we all get burned out. In that fatigued state, it’s easy to think that this is the end. We might as well apply for that job at the shoe store now and sell the guitars on Craigslist. Our minds will give us 1,001 reasons not to do something, and especially will attempt to kick us when we are down. Read more.
You’ve heard it before, “it’s called the music business for a reason,” and one good business practice that can help you meet your music career goals is holding effective band meetings. To ensure your meetings go smoothly, check out the following eight easy-to-execute tips. Read more.
Even in this age of information overload, falsehoods and myths about today’s music business are prevalent. Let’s make one thing clear: if you want to achieve your music career goals, you had better focus on the realities of the business of music. Here are five truths all musicians should understand if you want to get ahead. Read more.
Dreams are not goals. A goal must be written down and have a date by which you intend to complete it. For example, pitching your original songs to four music supervisors within the next 30 days is an attainable goal, since you have complete control over whether or not you can achieve this goal. Read more.
Recognize success for what it is. You know by now that in order to achieve your goals, you need to define them and write them out. But the road to satisfaction in any endeavor not only requires goal setting, it requires you break things down into smaller goals and objectives in pursuit of the big one. After all, if you have a music career and want to play Madison Square Garden one day, you’ll need to set up some road marks along the way to keep you on target. Read more.
In any aspect of your personal or professional life, setting goals is an empowering way to set the stage for success. In regard to your music, taking the time to visualize your goals can help you pave a personal roadmap for defining and achieving success with your career, whether you consider music your hobby or you are making a living out of it full-time. Read more.