Music Marketing 2.0: The Digital Brand Manifesto

Every artist needs a fully customized DIGITAL BRAND to succeed. Proper branding requires the following:

  1. A unique web domain separate from an artist profile on the record label website. The artist’s website functions as the central web hub for that artist’s digital brand.
  2. A simplified e-commerce system on the artist website. Easy check-out store supporting various forms of payment (PayPal, credit, debit, etc).

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20 Ways To Engage Your Fans

In this day and age there’s a lot of talk about engaging with fans. Technology has changed marketing from a one way street to a two way conversation. So now that we all know that we’re supposed to engage our fans, how do we do it? I’ve created a list to help get you started with some ideas. Read more…

Should You Give Your Music Away?
The Great Debate.

No one’s arguing that the changes in the music industry haven’t tipped the scales in favor of the independents. Not only can you forge a path to success without the help of a label, you can choose from a variety of means to achieve it. But that leaves a number of questions on the table, including whether or not you ought to give your music away for free.

As an indie, CD and download sales can be a huge part of the equation in regard to your income. Read more…

What is a Free CD Worth?

I recently had someone on the Disc Makers blog ask me about a promotion they were thinking of doing for their upcoming CD. The idea was to give out 50-100 CDs to fans who were willing to recruit a certain number of their friends to join the band’s Facebook fan page. I thought it brought up some things that are worth thinking about. Here was my response:

My first thought is that you might get a better return on investment with Facebook advertising. Read more…

10 Best Practices of Online Music Promotion

Get your music streaming : If you want people to get into your music, they need to be able to hear it. Get your entire catalogue up at Last.fm, load those songs on MySpace, make sure iMeem and iLike have your tunes, find out what services people are using in the regions you want to be heard and make sure those people have easy free access to your catalog. No one’s going to fall in love with thirty second tidbits, and if you’ve got a great song, people will want to know if the rest of your stuff is as good. Let them listen. Read more…

Kickstarter: A New Way to Fund Ideas and Endeavors

Kickstarter got picked up by the New York Times! If you’re unfamiliar with Kickstarter, it’s a “funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers…” where the average Joe can make pledges to artists who need a little help getting started. The Kickstarter website explains that “money is collected only if a project reaches or exceeds its funding goal before time expires. If a project’s funding goal is $5,000 and only $4,999 is pledged when time expires, no money is collected. Zip, zero. Also, no rewards will be delivered. No funding, no rewards. Everyone walks away as if nothing happened.” Why did they decide to run the system like this? They provide three reasons: Read more…