I recently had someone on the Disc Makers blog ask me about a promotion they were thinking of doing for their upcoming CD. The idea was to give out 50-100 CDs to fans who were willing to recruit a certain number of their friends to join the band’s Facebook fan page. I thought it brought up some things that are worth thinking about. Here was my response:

My first thought is that you might get a better return on investment with Facebook advertising. Read more…