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fan-brand

a music fanbase at a live show

16 ways to build a music fanbase

February 18, 2022March 1, 2022 Bobby Borg

I watched over 50 YouTube videos on how to expand your music fanbase and summarized all of them in these rapid-fire tips. Let’s get to it. Read the post.

music career advice

How to manage a crisis: Music career advice

November 6, 2020November 6, 2020 Bobby Borg

Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.

branding for musicians

“Ladder up” and connect your music to something big

July 17, 2020July 17, 2020 Bobby Borg

Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.

fan-brand

Create an exclusive club of fan-brand evangelists

June 1, 2018April 27, 2020 Bobby Borg

Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.

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