Updated December 2018. Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read the post.
Direct marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.
In this post, we highlight five career killing execution mistakes musicians make when trying to get to the next level. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.
Direct marketing is the process of communicating directly with fans (e.g. mailing tour dates, texting announcements about contests, and posting website links to your fund raisers). But there’s more to direct marketing then just hitting “send.” To increase your return on your future music marketing campaigns, read these ten tips. Read more.
Building a strong fan base online requires you to create and execute an effective content strategy. Most often, we focus on the idea of engagement, and while there is no doubt that this is a requirement of an effective content strategy, engagement should not be the only focus of your online music marketing and your efforts to achieve your music career goals. Read more.
While the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.
Your email list is yours to keep. Social sites have come and gone or fallen out of favor over time. And social sites usually aren’t as good at getting people to take action, so if you want ticket sales and CD purchases, you should start building your list. Now that we know why you need a mailing list, let’s look at six ways you can increase your subscriber count. Read more.
If you’ve ever dabbled in the wonderful world of online music marketing, chances are you set up a musician blog at some point. After playing with the fonts and colors for seven hours (or was that just me?), you got to work eagerly bashing away at the keyboard week after week until finally that sinking feeling hits you… “Hot dang… Nobody is reading my shizzle!” Read more
Once you understand that your fans want to know your story and the stories surrounding your music, it kind of goes without saying that they want to be invited in. Successful indie artists offer up something even greater than just their new music: they offer a new and personal experience not available anywhere else. Read more.
According to a study sponsored by the Direct Marketing Association and DiscMail Direct (as reported by Direct Marketing News), 91% of respondents said they would rather open a mailer that contains a DVD or CD than one without. The study, released at the DMA 2010 Conference & Exhibition in San Francisco, also found that three-quarters (73%) of the 800+ respondents said they played the discs they received in the mail on their computer. Read more…
Assuming that you have strong songs and an kickass live show, here are ten simple things you can do to get more gigs:
1. Create a YouTube channel for your band.
Upload a live performance video on YouTube that represents your band at its best. Read more…
Every artist needs a fully customized DIGITAL BRAND to succeed. Proper branding requires the following:
- A unique web domain separate from an artist profile on the record label website. The artist’s website functions as the central web hub for that artist’s digital brand.
- A simplified e-commerce system on the artist website. Easy check-out store supporting various forms of payment (PayPal, credit, debit, etc).
Sell your music better and you’ll have resources to make more music, better-sounding music, and get more people to hear it. Here are five tips to help you generate more sales:
1. Believe In Your Product
It’s difficult to look someone in the eye and ask them to buy something that you don’t believe is a good deal for them. If you’re trying to sell a CD to someone for $10 that you believe is worth $5 then you’re going to have a hard time selling it. The idea is to focus on ‘giving’ them something that’s valuable to them at a fair price. You can always tell when someone is just trying to ‘get’ something from you. Don’t underestimate the intelligence and intuition of your fans. Read more…