Online music marketing etiquette: tips for email, social, and YouTube

online music marketing etiquetteWhile the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.

Tasty Content Ideas For Your Email Marketing

Email is still one of the best ways to market and promote your act. But what should you actually write in your emails? Rather than getting bogged down in a load of weird sales tactics, there’s a formula for updating your fans with regular content – and giving yourself a chance of picking up a new paying customer as well. It’s fairly simple: send people a golden nugget of free content, and then link to something they can buy. With that in mind, you can use the following ideas to make sure you never run out of things to talk about. Read more.

Improve Your Email Marketing in 16 Easy Steps

Email is still one of the best ways to do music promotion for your act. After all, your email mailing list includes folks who want to hear from you, so tell them something! While you’re at it, let’s look at a few things you can do to improve the effectiveness of the email messages you send to your fans. We’ve got 16 tips to help improve your email marketing, plus a video with plenty of information to help you hone your email chops. Read more.

5 Sales Tips for Independent Artists

Sell your music better and you’ll have resources to make more music, better-sounding music, and get more people to hear it. Here are five tips to help you generate more sales:

1. Believe In Your Product
It’s difficult to look someone in the eye and ask them to buy something that you don’t believe is a good deal for them. If you’re trying to sell a CD to someone for $10 that you believe is worth $5 then you’re going to have a hard time selling it. The idea is to focus on ‘giving’ them something that’s valuable to them at a fair price. You can always tell when someone is just trying to ‘get’ something from you. Don’t underestimate the intelligence and intuition of your fans. Read more…

10 marketing basics for musicians

Music Marketing StrategyWith the barrage of websites and blogs targeting independent artists, it can be difficult to know where to start when it comes to your music marketing strategy. Information and ideas are everywhere and unless you’ve got a strong marketing foundation it can feel like trying to put together a giant puzzle without being able to look at the box. Read more.

Don’t just monetize, maximize.

Tony van VeenThere’s no shortage of information online about how to monetize your music: sell CDs in stores and online, downloads, merch, synch licensing, live gigs, etc. There’s not nearly as much written about how to maximize your revenues once you’ve made use of the above selling opportunities. Here’s a quick list of some common sense things the average artist can easily implement (and which will show instant results): Read more…