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email marketing

Facebook marketing

Don’t tie all your music marketing to Facebook

November 5, 2019November 6, 2019 Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.

free CDs

Give away your CD (and make money doing it!)

July 2, 2019May 4, 2020 Chris Robley

Indie music maverick Chris Robley walks us through the process of building an audience by giving away free CDs — while making money in the process. Read the post.

growing your mailing list

Tips for growing your mailing list at the gig

March 13, 2019April 4, 2019 Michael Gallant

These tips can minimize headaches and maximize success when it comes to connecting with your audience and growing your mailing list at your shows. Read the post.

expand your music audience

How to expand your music audience in three easy steps

June 29, 2018June 29, 2018 Johnny Dwinell

Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.

lead generation

Lead generation and music marketing

March 30, 2018March 30, 2018 Ryan Harrell

Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.

content marketing

The musician’s guide to content marketing

November 1, 2017April 19, 2018 Dave Kusek

“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.

grow your email list

5 ways to grow your email list

October 27, 2017November 1, 2017 Dave Kusek

Compared to other promotion tools – like social media, where most of your posts can get lost in the feed never to be seen again – email gives you a much better chance of actually communicating with your fans. Read More.

sales pitch

Perfect your sales pitch if you want results

July 6, 2017September 14, 2017 Cheryl B. Engelhardt

For years, my biggest challenge was getting a reply to the multitude of emails I wrote. I’ve since perfected my sales pitch so that 100 percent of the emails I send get a response. Read More.

emailing music bloggers

8 Tips for Emailing Music Bloggers

May 9, 2017May 9, 2017 Dave Kusek

When emailing music bloggers, there are a lot of factors that go into whether or not your emails get read. These best practices can improve your chances of getting noticed and taken seriously. Read More.

segment your email list

How to segment your email list (and get more fans opening your emails)

March 1, 2017March 22, 2017 Dave Kusek

Everyone says you’ve got to build your email list if you want to be successful in today’s music industry, but most people I’ve talked to have had a less-than-great experience emailing their fans. These tips can help improve your email marketing. Read More.

business of music

Online tools to help you manage the business of music

July 5, 2016July 5, 2016 Michael Gallant

Read on for introductions to software and online tools that can help you better organize and manage the business of music, giving you peace of mind and more time to invest in your music. Read More.

new music business

Permission marketing and the new music business

June 8, 2016August 9, 2016 Johnny Dwinell

Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.

music promotion strategies

Find the flow in your music promotion strategies

May 10, 2016March 22, 2017 Dave Kusek

Success comes from the flow between your different music promotion strategies. Your social media growth, your live performances, your YouTube videos, your email list, your music sales – they all funnel into and loop back to one another. Read more.

music promotion tips

Music promotion tips from Dave Kusek

April 28, 2016March 22, 2017 Dave Kusek

Our April Disc Makers Twitter Chat focused on music promotion tips featuring Dave Kusek, teacher, author, music industry visionary, and founder of Berklee Online. See what Dave had to say in this #DMchat. Read more.

promote your music

Six ways to promote your music

April 1, 2016March 22, 2017 Dave Kusek

There is no single strategy to promote your music and grow your fan base. Your music promotion should resemble a gearbox with different strategies working together to raise awareness. Read more.

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