Lead generation and music marketing
Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.
email mailing list
Five things to do before pitching your music to Spotify playlists
Getting your music on Spotify playlists can be difficult. Let’s start at the beginning and focus on the things you should have in place before you even start pitching your tracks. Read More.
5 ways to grow your email list
Compared to other promotion tools – like social media, where most of your posts can get lost in the feed never to be seen again – email gives you a much better chance of actually communicating with your fans. Read More.
Perfect your sales pitch if you want results
For years, my biggest challenge was getting a reply to the multitude of emails I wrote. I’ve since perfected my sales pitch so that 100 percent of the emails I send get a response. Read More.
8 Tips for Emailing Music Bloggers
When emailing music bloggers, there are a lot of factors that go into whether or not your emails get read. These best practices can improve your chances of getting noticed and taken seriously. Read More.
How to segment your email list (and get more fans opening your emails)
Everyone says you’ve got to build your email list if you want to be successful in today’s music industry, but most people I’ve talked to have had a less-than-great experience emailing their fans. These tips can help improve your email marketing. Read More.
Career killing execution mistakes musicians make
In this post, we highlight five career killing execution mistakes musicians make when trying to get to the next level. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.
How to develop short, mid, and long-term music career goals
Dreams are not goals. A goal must be written down and have a date by which you intend to complete it. For example, pitching your original songs to four music supervisors within the next 30 days is an attainable goal, since you have complete control over whether or not you can achieve this goal. Read more.
Create content to achieve your music career goals
Building a strong fan base online requires you to create and execute an effective content strategy. Most often, we focus on the idea of engagement, and while there is no doubt that this is a requirement of an effective content strategy, engagement should not be the only focus of your online music marketing and your efforts to achieve your music career goals. Read more.
Email marketing and increasing your subscribers
Your email list is yours to keep. Social sites have come and gone or fallen out of favor over time. And social sites usually aren’t as good at getting people to take action, so if you want ticket sales and CD purchases, you should start building your list. Now that we know why you need a mailing list, let’s look at six ways you can increase your subscriber count. Read more.
Tasty Content Ideas For Your Email Marketing
Email is still one of the best ways to market and promote your act. But what should you actually write in your emails? Rather than getting bogged down in a load of weird sales tactics, there’s a formula for updating your fans with regular content – and giving yourself a chance of picking up a new paying customer as well. It’s fairly simple: send people a golden nugget of free content, and then link to something they can buy. With that in mind, you can use the following ideas to make sure you never run out of things to talk about. Read more.
Improve Your Email Marketing in 16 Easy Steps
Email is still one of the best ways to do music promotion for your act. After all, your email mailing list includes folks who want to hear from you, so tell them something! While you’re at it, let’s look at a few things you can do to improve the effectiveness of the email messages you send to your fans. We’ve got 16 tips to help improve your email marketing, plus a video with plenty of information to help you hone your email chops. Read more.