DVDs and CDs by Direct Mail: Smart, Cost-Effective, and Surprisingly Sticky

With a multitude of available media channels, you might find yourself casting about for the best way to reach customers with your latest product announcements, sales info, promotions, educational pieces, and marketing collateral. On the surface, it might seem as though online media advertising always offers the best bet for driving customers to your products and services. But, according to some very compelling surveys recently, there are significant benefits to direct mail delivery of DVDs or CDs – in terms of both cost and impact. Read more…

Using CDs and DVDs to Boost Response

The benefits of CDs and DVDs go far beyond entertainment. They have introduced new opportunities for effective business communication. And that’s especially critical during an era when every marketing and PR expenditure is mercilessly scrutinized.

Discs offer a simple, universal means to convey information to anyone, anywhere. You have to do some serious hunting to find a household that doesn’t have a DVD player, and computer DVD drives will play everything from the latest movie releases to the earliest audio CDs. Read more…

Using DVDs as Sales and Marketing Collateral

When it comes to communicating product information, Shaun Mymudes, national sales director for SolidCAM, thinks printed collateral pales in comparison to DVDs.

“At WESTEC (trade show produced by the Society of Manufacturing Engineers), I was walking the floor on set-up day, watching competitor after competitor – all the big guns in the game – pull out box after box of printed literature. And I thought to myself, one of the reasons we can be so competitive is because we don’t do that stuff.” Read more…