DVDs and CDs by Direct Mail: Smart, Cost-Effective, and Surprisingly Sticky

With a multitude of available media channels, you might find yourself casting about for the best way to reach customers with your latest product announcements, sales info, promotions, educational pieces, and marketing collateral. On the surface, it might seem as though online media advertising always offers the best bet for driving customers to your products and services. But, according to some very compelling surveys recently, there are significant benefits to direct mail delivery of DVDs or CDs – in terms of both cost and impact. Read more…

Study Shows Prospects Prefer Discs

According to a study sponsored by the Direct Marketing Association and DiscMail Direct (as reported by Direct Marketing News), 91% of respondents said they would rather open a mailer that contains a DVD or CD than one without. The study, released at the DMA 2010 Conference & Exhibition in San Francisco, also found that three-quarters (73%) of the 800+ respondents said they played the discs they received in the mail on their computer. Read more…

Dollar for Dollar, Direct Mail Responds

If you had the budget for only one marketing campaign, how would you spend it? On your website? An email campaign? Direct mail? Advertising? If you answered website or email, I recommend you look past your computer. In fact, look outside at your mailbox.

That’s right: dollar for dollar, direct mail is still the best marketing channel around. Yes, even better than the internet. Read more…