Is your music marketing working?
Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
digital strategy
How to make more money from your studio recordings
In part three of our series on making money with your songwriting and recording, we explore ideas to restructure how you record music so you can make more money from the recording process. Read the post.
How to make money from your DAW, stems, and more: Recording studio income A–Z
In part two of our series on maximizing your recording studio income, we focus on the raw sounds you’ve created and how you can monetize them. Read the post.
Measure your metrics to make more money with music
You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.
Can You Sell Your Music as an NFT?
What the heck is an NFT? And is there any money to be made as an independent artist selling your music as one? Read the post.
Why you should set a date for your music release (and make it a Friday)
There’s a reason why you should set your music release for a Friday. It’s not just a random day — there’s method behind the madness. Read the post.
How to monetize your music on YouTube
In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.
Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music?
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
How to use Spotify Canvas to add looping video to your streams
With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.
How to plan, perform, and rock your Zoom gigs
Live-streaming has opened new opportunities for many musicians. It has also created new categories of challenges. These prep and performance tips can make your Zoom gigs the best they can be. Read the post.
Gigging over Zoom: A case study
Throughout the pandemic, live-streamed performances have been a lifeline for many musicians, but the technical challenges can be significant. Here are some tips to help you share your music via Zoom. Read the post.
My overnight success was 15 years in the making
With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.
Promoting a Spotify playlist with Instagram Stories ads
Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.
How to promote a “Free CD” offer (and find fans and profit, too!)
A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.