While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.
On Episode 214 of the CLIMB podcast, Johnny Dwinell makes the argument that, whether you know it or not, you’re in the media business, and you need to invest in that aspect of your music career. Read the post.
Creating compelling live streams goes beyond setting up a camera and performing like you do on stage. Use these techniques to create a better performance, get more viewers, and make more money from your live stream show. Read the post.
You can still play live shows during this pandemic by live streaming them to your fans. But, to make money from it, you need to build income-making methods into your show so fans can support you. Read the post.
As musicians transition from live shows to live streams, they are finding ways to monetize their performances, even if they aren’t “in person.” Some of these revenue options aren’t even available when playing live! Read the post.
While we’re navigating the current stay-at-home lifestyle — which means a moratorium on most everything that goes along with being an active musician — there are a number of activities you can engage in to help advance your music career. Read the post.
In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.
While many of us around the world are stuck indoors, you can spread some joy by putting on streaming concerts and releasing videos — all from your home. Read the post.
Your social media provides more than a platform to reach your fans with new music, there are many ways to make money — and these income sources can start with your very first follower. Read the post.
Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.
There’s a universe of streaming music stations to explore where you can get your music played to grow your fanbase and get coverage of you and your music. Read the post.
When it comes to getting free promotion, one of the most effective techniques is piggybacking. With the help of hashtags, you can join conversations and increase your outreach, introducing you and your music to potential new fans and followers. Read the post.
When you analyze the money you can earn from streaming, you’ll find it’s difficult (at best) to earn enough to support yourself as an artist. But streaming is still valuable: it can be a gateway to discovery and other means of monetizing your fan base. Read the post.
Even if you’re just starting out, you already have what you need to promote on social media and build a following using strategies outlined in this post. Read the post.
Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.