Creating an effective online ad

Online ad for your band Once you’ve determined the purpose of your ad, the best budget, the target audience, and key performance indicators (KPIs – e.g. email list growth, ticket sales), you now need to actually put your online ad together and set it up. The following will help you to navigate this set-up process to ensure the money you spend is worthwhile. Read more.

How to create a compelling Facebook ad

compelling Facebook adEven though lots of indie artists are satisfied staying independent, many musicians I meet would like to get noticed by a label. Personally I don’t focus too much on “label obsessed” marketing, so you can use this same trick to reach journalists, radio stations, bloggers, and all manner of influential people who can help push your music forward. Read More.

online music marketing

Building your online presence

We had people come to us when we first opened business saying, “I’ve been told by my manager that I need a website, and it needs to have a tour page and a photos page, and all of this other kind of stuff.” While that’s all great, and I think all that information is good to have, I think people don’t think critically enough about their online music marketing. I know I didn’t when I was first starting out as an artist. Read more.

musician blog

Four good reasons to start a musician blog

Social media has become the center of the universe when it comes to music promotion. While Facebook and Twitter typically play prominent roles in an artist’s music marketing strategy, creating a musician blog is often is overlooked. To build a base of long-term fans, it helps to establish a presence online and deliver high-quality content to keep them entertained. Maintaining a musician blog offers four unique opportunities you should consider. Read more.

Twitter for music promotion

DM on Twitter for music promotion Introduced as a micro-blogging platform in 2008, Twitter has become the standard for real-time communication between bands and their fans. In this post, we dive into this social media platform, which has enamored so many musicians and confused so many more. Twitter for music promotion can be highly effective, but you need to understand the nuances of the platform first. Read more.

Focus on Relationships in Your Digital PR

Digital PR Handshake An important aspect of digital PR is developing and maintaining relationships. From the smallest local music blog to the biggest global music review sites, most content and support comes from nurturing relationships, because people are willing to support the people they like. A key to effective relationship management includes creating new content while nurturing the relationships that are developing. This can be done by focusing on social monitoring, social media content strategy, and creating a VIP experience. Read more.

Realistic Music Publicity Goals for Your PR Campaign

SetGoalsAs an independent musician, digital publicity can be a fantastic way to set yourself on a path towards success. But like much of digital marketing, the process and results can feel a bit nebulous if proper goals aren’t set in place. Setting goals for your publicity campaign can help you to do two critical things: 1. Hire the right kind of publicist, and 2. understand the value of the work. Read more.

Social Media Marketing – Redefining “Return on Investment”

thermometer In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?” This doesn’t translate so neatly to a social media campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool. So the question becomes: “If social media has no direct relationship to sales, how do I measure its ROI?” It will help if you start by defining realistic expectations of your social media campaigns so you can effectively measure the ROI of your social media efforts. Read more.

Four Keys to a Product Release PR Campaign – Employ a Winning Digital Strategy

For any product release, including a physical item such as a book, tech product, how-to video, CD, etc., an effective digital publicity campaign can be critical to your success. In any public relations effort, by maintaining consistency across all the digital channels you employ – including social media, the blogosphere, and your mailing list – you will not only promote your upcoming product, but the efforts in your pre- and post-release strategy can help build a stronger brand, grow your relevance and influence within your target market, and help to ensure the success of future product releases and promotions. Read more.