Whether you are trying to cover the cost of producing your next album or get a tour off the ground, crowdfunding gets your fans involved while generating the necessary dollars. Today we want to dive into setting a mix of rewards to encourage backers to pledge the most amount of money to your project. Read more.
You’ve got your songs, arrangements, musicians, and studio all set and ready to go; plans for CDs and publicity aren’t far behind. The question? How to pay for it all. Here are case studies, tips, and strategies from musicians on gathering the funds to make their own dreams of an indie album release a reality. Read more.
There are numerous ways to approach crowdfunding – including home-grown methods that don’t rely exclusively on the websites that facilitate the process. Singer/songwriter Linda Chorney has been creatively financing and her own album projects for decades. I interviewed her to get some of her personal crowdfunding tips on the matter. Read more.
Crowdfunding doesn’t just raise money, it engages your fans beyond simply asking for donations or getting them to buy your merchandise; a successful campaign makes them feel like active participants, captures their enthusiasm, and helps you spread the word. The key is organizing your efforts to maximize fundraising. Read more.
According to information posted on Statista.com, Americans are most likely to discover new music via terrestrial radio. That’s right, AM/FM radio accounts for 35 percent of music discovery with another 21 percent polled saying recommendations from friends and family are their source for new music. Internet and streaming services pale in comparison. Read more.
In a world driven by social media, fans want to know what you’re up to, what you did today, and what you were thinking about when you wrote the lyrics to your latest single. In the new industry, this is where much of the value lies. Fans don’t need more ways to buy new music; they need more reasons to. Give them an invitation into the journey and you’d better believe they’ll pay to gain that kind of access. Read more.