Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.
Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.
Excerpted from Spinal Tap: The Big Black Book, which dives into the times of ceaseless lyrical innuendo and grubby long hair shampooed by the gods of metal and conditioned by the angels of mercy. Read More.
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
Compared to other promotion tools – like social media, where most of your posts can get lost in the feed never to be seen again – email gives you a much better chance of actually communicating with your fans. Read More.
Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
If you want success as a singer/songwriter, I already know these five things need to be addressed without even seeing your show. Read More.
You’ll love Jewel’s story because it’s incredibly inspiring. You might also hate it, because it will leave you with zero excuses in your pursuit to find happiness in your music career. Read More.
When working toward your music career goals, the big question I want to focus on is: “How do I know if a gig is worth playing?” Read More.
Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Don’t miss an opportunity to build a superfan relationship by blowing it at the merch table. Read More.