Here’s a step-by step guide to releasing and promoting an album in time for the holiday. Follow all these steps and your release will be significantly more successful than if you just launch it into the wild without planning. Read the post.
Bobby Borg talks with Anika Paris — an award-winning singer/songwriter, classically trained pianist, and published poet and author — about ways to write unique pop songs. Read the post.
A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.
Brian Hazard sold 1,000 CDs in ten weeks using a “free CD plus shipping and handling” offer. He also made over $3,500. Here’s a detailed look at how he did it. Read the post.
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
To build or grow your following and help others discover your music, you should target niches. To market this effectively, you need to know your target niche’s culture and the type of entertainment they love. Read the post.
While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.
Creating compelling live streams goes beyond setting up a camera and performing like you do on stage. Use these techniques to create a better performance, get more viewers, and make more money from your live stream show. Read the post.
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
With the explosion of music streaming, physical media appeared to be out for the count. However, the majors are now reporting physical music revenue growth compared to 2018. Heck, even cassettes are making a comeback. Read the post.
Publicity doesn’t “just happen” when you just release your music or do something newsworthy. Most stories in the media are promoted through publicity strategies done behind the scenes. Read the post.
Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
Read the post.
Your social media provides more than a platform to reach your fans with new music, there are many ways to make money — and these income sources can start with your very first follower. Read the post.
To create a show that packs the house, you have to do more than just play your recorded music live. You have an entire stage to create a spectacle that draws people in and makes an emotional connection. Read the post.