Word-of-mouth marketing: What it is, and how to generate it
Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.
connecting with an audience
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
How to use Spotify Canvas to add looping video to your streams
With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.
How to plan, perform, and rock your Zoom gigs
Live-streaming has opened new opportunities for many musicians. It has also created new categories of challenges. These prep and performance tips can make your Zoom gigs the best they can be. Read the post.
Gigging over Zoom: A case study
Throughout the pandemic, live-streamed performances have been a lifeline for many musicians, but the technical challenges can be significant. Here are some tips to help you share your music via Zoom. Read the post.
Don’t do it alone: Live music event roles
In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.
My overnight success was 15 years in the making
With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.
How to manage a crisis: Music career advice
Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.
Playing live music at the polls
Around the country, indie musicians of all styles and genres are playing live music at the polls as people wait to vote. Here are some tips for bringing your music to the voters. Read the post.
Promoting a Spotify playlist with Instagram Stories ads
Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.
Writing pop songs that stand out
Bobby Borg talks with Anika Paris — an award-winning singer/songwriter, classically trained pianist, and published poet and author — about ways to write unique pop songs. Read the post.
How to promote a “Free CD” offer (and find fans and profit, too!)
A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.
How to sell 1,000 CDs in ten weeks
Brian Hazard sold 1,000 CDs in ten weeks using a “free CD plus shipping and handling” offer. He also made over $3,500. Here’s a detailed look at how he did it. Read the post.
“Ladder up” and connect your music to something big
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
Using niches to grow your fanbase
To build or grow your following and help others discover your music, you should target niches. To market this effectively, you need to know your target niche’s culture and the type of entertainment they love. Read the post.