Merch strategies for your live streams
While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.
connecting with an audience
How to produce a compelling live stream show
Creating compelling live streams goes beyond setting up a camera and performing like you do on stage. Use these techniques to create a better performance, get more viewers, and make more money from your live stream show. Read the post.
The risks and rewards of social advocacy in music
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.
Your roadmap to release [Video]
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
Are we witnessing the rebirth of physical media?
With the explosion of music streaming, physical media appeared to be out for the count. However, the majors are now reporting physical music revenue growth compared to 2018. Heck, even cassettes are making a comeback. Read the post.
10 ways to generate publicity as a musician
Publicity doesn’t “just happen” when you just release your music or do something newsworthy. Most stories in the media are promoted through publicity strategies done behind the scenes. Read the post.
You need to sell merch — here’s why
Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
Read the post.
How to make money off your social media channels (no matter how many followers you have)
Your social media provides more than a platform to reach your fans with new music, there are many ways to make money — and these income sources can start with your very first follower. Read the post.
Work To Create A Killer Live Show
To create a show that packs the house, you have to do more than just play your recorded music live. You have an entire stage to create a spectacle that draws people in and makes an emotional connection. Read the post.
The importance of merch for today’s working musician
Being blind hasn’t stopped Joey Stuckey from living a life of intention, joy, and music-making. He also helps design and sell his merch, which is a big part of his revenue stream as an indie artist. Read the post.
Piggyback on current trends using hashtags
When it comes to getting free promotion, one of the most effective techniques is piggybacking. With the help of hashtags, you can join conversations and increase your outreach, introducing you and your music to potential new fans and followers. Read the post.
How to make more money at your merch table
Your merch table, along with the stage, is the place in the music venue representing you and your music. It’s also a key source of income, so it’s worth planning it out so you can make it easy for your fans to buy from you. Read the post.
How to promote on social media when you have zero followers
Even if you’re just starting out, you already have what you need to promote on social media and build a following using strategies outlined in this post. Read the post.
A release strategy to fill your yearly calendar
Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.
How to generate music marketing, promotion, and publicity opportunities
By identifying and researching artists who are similar to you but have gotten more coverage and promotion, you’ll learn exactly where to focus your own music marketing efforts. Read the post.