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connecting with an audience

packed crowd at a live music show

How to make the most of your live music shows

May 23, 2022May 23, 2022 Randy Chertkow and Jason Feehan

How do you sell out your live music shows, especially if you’re just starting out? Here are some low-cost techniques which are within reach of every musician. Read the post.

young woman listening to music on a Spotify playlist

You need to work on your Spotify playlist strategy

April 5, 2022April 5, 2022 Bobby Borg

Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.

graphic of CDs with Bandcamp logo insert

Sell your CDs online: Stake a tent at Bandcamp

March 31, 2022March 31, 2022 Andre Calilhanna

Ready to start selling CDs and merch online? Bandcamp offers a customizable solution with the independent musician in mind. Read the post.

a music fanbase at a live show

16 ways to build a music fanbase

February 18, 2022March 1, 2022 Bobby Borg

I watched over 50 YouTube videos on how to expand your music fanbase and summarized all of them in these rapid-fire tips. Let’s get to it. Read the post.

music marketing

Is your music marketing working?

August 12, 2021August 16, 2021 Tony van Veen

Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.

demand for your music

Your #1 job as a music artist? Create demand for your music.

July 20, 2021December 21, 2021 Tony van Veen

There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.

social media

Promoting your music on social media: It’s all about you

June 25, 2021June 25, 2021 Tony van Veen

Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.

make more money with music

Measure your metrics to make more money with music

June 1, 2021July 14, 2021 Randy Chertkow and Jason Feehan

You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.

YouTube Content ID

Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)

February 19, 2021February 15, 2022 Tony van Veen

YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music? Read the post.

word-of-mouth marketing

Word-of-mouth marketing: What it is, and how to generate it

January 28, 2021January 29, 2021 Bobby Borg

Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021March 30, 2022 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

Spotify Canvas

How to use Spotify Canvas to add looping video to your streams

January 12, 2021January 13, 2021 Tony van Veen

With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.

Zoom gigs

How to plan, perform, and rock your Zoom gigs

January 8, 2021June 2, 2021 Michael Gallant

Live-streaming has opened new opportunities for many musicians. It has also created new categories of challenges. These prep and performance tips can make your Zoom gigs the best they can be. Read the post.

gigging over Zoom

Gigging over Zoom: A case study

December 15, 2020June 2, 2021 Michael Gallant

Throughout the pandemic, live-streamed performances have been a lifeline for many musicians, but the technical challenges can be significant. Here are some tips to help you share your music via Zoom. Read the post.

live music event

Don’t do it alone: Live music event roles

November 12, 2020December 10, 2020 Randy Chertkow and Jason Feehan

In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.

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