Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.
Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.
You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music?
Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.
Live-streaming has opened new opportunities for many musicians. It has also created new categories of challenges. These prep and performance tips can make your Zoom gigs the best they can be. Read the post.
Throughout the pandemic, live-streamed performances have been a lifeline for many musicians, but the technical challenges can be significant. Here are some tips to help you share your music via Zoom. Read the post.
In part two of our DIY music business series, we focus on live music event roles. Learn how to leverage key services and expertise to help you delegate work so you can focus on creating and performing music. Read the post.
With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.
Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.
Around the country, indie musicians of all styles and genres are playing live music at the polls as people wait to vote. Here are some tips for bringing your music to the voters. Read the post.
Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.