The Album Release Schedule Is Back!

CD Baby and IndieGuide.com have put together a very interesting and helpful album release schedule – updated for 2011.

Back in the late-90s at Sony Music Entertainment, we had these incredibly detailed setup schedules for albums. That included everything from getting artwork approvals, passing elements to distribution, setting up artist interviews, the works.

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Music Marketing 2.0: The Digital Brand Manifesto

Every artist needs a fully customized DIGITAL BRAND to succeed. Proper branding requires the following:

  1. A unique web domain separate from an artist profile on the record label website. The artist’s website functions as the central web hub for that artist’s digital brand.
  2. A simplified e-commerce system on the artist website. Easy check-out store supporting various forms of payment (PayPal, credit, debit, etc).

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Progress vs. Perfection

About 8 years ago I used to smoke two packs of Marlboro Red cigarettes a day. It was hard for me to imagine what it would really take to quit. I tried to kick the habit cold turkey a few times and it just made me want to crawl out of my skin. Then I heard about the patch and decided to give it a try.

I put it on one morning and made it until about 10PM before I ripped it off and started smoking. The fact that I don’t smoke today has a lot to do with how I chose to look at what happened that day. Read more…

5 Sales Tips for Independent Artists

Sell your music better and you’ll have resources to make more music, better-sounding music, and get more people to hear it. Here are five tips to help you generate more sales:

1. Believe In Your Product
It’s difficult to look someone in the eye and ask them to buy something that you don’t believe is a good deal for them. If you’re trying to sell a CD to someone for $10 that you believe is worth $5 then you’re going to have a hard time selling it. The idea is to focus on ‘giving’ them something that’s valuable to them at a fair price. You can always tell when someone is just trying to ‘get’ something from you. Don’t underestimate the intelligence and intuition of your fans. Read more…