Lose The Wrap When You Give Your CD Away

CD sales vs. giveawaysIf you give someone your disc at a show all they should have to do while driving home is remember they have it and with one hand on the wheel slide the disc out from it’s case and pop it into their CD player (you don’t want to cause them an accident do you?). The same goes for the journalists getting your disc in the mail. They see five discs on their desk. four are shrink wrapped and one is not. Which disc do you think they’re going to start with? Read more.

The New Release Schedule

Music 3.0M3.0 requires new thinking regarding song releases.

If we go back to the ’50s, vinyl singles had a notoriously fast manufacturing turnaround time, despite the labor-intensive process required to make a vinyl record. At that time, it was not uncommon to have a single (the small 7-inch “45” with a song on each side) on the streets within days of recording (and sometimes even writing) the song! Read more…