When it comes to sales, sometimes the very best technique is the most direct. Ask plainly for the sale. If your fan or customer really wants to buy from you, you’re doing him or her a favor by making the process streamlined and easy. If your fan or customer is unsure, you’re not helping the cause by being ambiguous. Read more.
If you give someone your disc at a show all they should have to do while driving home is remember they have it and with one hand on the wheel slide the disc out from it’s case and pop it into their CD player (you don’t want to cause them an accident do you?). The same goes for the journalists getting your disc in the mail. They see five discs on their desk. four are shrink wrapped and one is not. Which disc do you think they’re going to start with? Read more.
Hypebot.com recently posted about a panel from TAXI’s 2012 Road Rally titled, “Are You Leaving Money on the Table?” Disc Makers’ CEO Tony van Veen was on the panel, along with Michael Laskow (TAXI), Dave Cool (Bandzoogle), Lauren Danzy (SoundExchange) and Gooding (Indie Artist/Songwriter). Read more.
Can we call it a trend? In March we posted that overall album sales were up in 2011, and now we’ve received news from our comrades at CD Baby that physical CD sales for their independent artists are up from this time last year. Read more.
If we go back to the ’50s, vinyl singles had a notoriously fast manufacturing turnaround time, despite the labor-intensive process required to make a vinyl record. At that time, it was not uncommon to have a single (the small 7-inch “45” with a song on each side) on the streets within days of recording (and sometimes even writing) the song! Read more…
There are conflicting fundamental truths when it comes to success in the indie music universe.
It’s true, of course, that tools and opportunities exist now that did not in the past. Legitimate worldwide distribution is available through the web, shattering the barriers that existed a scant 10 years ago. Read more…